The Glorietta Activity Area in Makati recently hosted LG’s LG CordZero PopUp booth from October 5 to 8, featuring the fusion of technology, entertainment, and celebrity presence.
During this weekend event, LG Brand Ambassador Cristalle Belo-Pitt, alongside LGEPH Product Director for Home Appliances, Mr. Jun Lee, and Product Marketing Manager Ms. Alyssa Alipio, provided insights into the LG CordZero lineup. Alongside LG CordZero vacuum cleaners, several hallmark products shared the spotlight, including the Objet French Door InstaView Refrigerator, Objet WashTower, Objet NeoChef Microwave Oven, LG Styler, OLED Pose, and XBoom XL7S.
Highlighting the partnership between LG and Lock&Lock, the LG Objet French Door InstaView Refrigerator was integrated into the LG InstaView Knock & Guess Game.
The event was filled with engaging activities for all ages. Over 60 mall-goers took part in the LG Objet WashTower Sorting Game, while the LG InstaView Knock & Guess Game saw enthusiastic participation. The media presence was substantial, with over 50 media representatives present during Cristalle Belo-Pitt’s visit.
Additionally, the #LGCordZeroPopUp Post, Selfie & Share contest will award two lucky winners with the LG CordZero A9N-Max and LG PuriCare 360 HIT.
Partner dealers Abenson, Anson’s, and SM Appliance generously provided promoters, ensuring seamless interactions and demonstrations throughout the event.
In line with the product showcase, special promotions are available for the featured appliances at select dealers nationwide, making it an excellent opportunity for those seeking a refrigerator upgrade, especially at select Anson’s branches.
LGEPH Product Director for Home Appliances Mr. Jun Lee concluded the event by emphasizing how the LG CordZero is a perfect fit for Filipino households, designed to enhance daily cleaning routines with innovation and technology. “We recognize that for Filipino households, cleaning is a daily essential, and everyone seeks the best value. With the LG CordZero, we are proud to present the pinnacle of innovation and technology designed to enhance our customers’ daily lives,” he said.