MiHoYo and Razer have announced a strategic partnership to release new peripherals bearing branding and characters of its Genshin Impact game, and the first one is a limited edition Genshin Impact Gaming chair, as announced today during the Ver 2.2 release program.
The partnership aims to further immerse gamers in the open-world action role-playing game title through licensed co-branded peripherals, and product support such as a custom-tuned THX Game Profile to further enhance the gaming experience.“
The beautiful world of Genshin Impact has encapsulated many fans globally and the opportunities are boundless,” said Justin Cooney, Director, Global Partnerships at Razer. “Through this partnership, Razer will provide our expertise in deepening the gamer’s immersive experience through our award-winning hardware, software, and services, and bring the adventure to life.”
“With an extensive following across the globe, miHoYo is excited to work together with gaming giant, Razer,” said Yu Ling, Overseas BusinessDirector of miHoYo. “We look forward to delighting fans of Genshin Impact together with Razer as we expand our fantasy world.”
miHoYo and Razer will work together to develop co-branded gaming hardware. Fans can look forward to Genshin Impact-themed designs on Razer’s award-winning products including the Razer DeathAdder V2 Pro gaming mouse, Razer Iskur X ergonomic gaming chair as well as the Razer Goliathus Speed gaming mouse mat. To further commemorate the event, coming with each co-branded product is a bonus code that fans can use to redeem exciting in-game rewards.
To further amp up the immersion, Razer has also provided a custom-tuned THX Game Profile via the THX Spatial Audio app. The profile is available on PC and is compatible with all gaming headsets for Genshin Impact. With the aim of delivering advanced 7.1 surround sound with pinpoint positional accuracy, the THX Spatial Audio app enables realistic acoustics for a lifelike reflection of the in-game surroundings.
For the ultimate Genshin Impact gaming station, Genshin Impact designs will be available on Razer Customs, an online service by Razer.com that offers official partner designs for a range of Razer hardware.