realme rolls out new ‘My Number 1’ campaign to celebrate recent milestones

Expect surprises coming along the way!
Expect surprises coming along the way!

realme has launched its newest ‘My Number 1’ campaign in celebration of its recent milestones, including being certified as the number one smartphone brand in the Philippines.

It has definitely been a whirlwind journey for three-year-old tech brand realme. Clinching the top spot in the local Canalys and IDC smartphone sell-in rankings for 2021, the brand continues to prove its strength in the industry as it aims to become the tech and lifestyle companion of every Filipino.  

With all these milestones, realme is determined to keep the momentum going by daring to leap like never before. During the #realXperience media event held on April 21, the brand shared how it intends to attain further success in the local tech scene.  “We are eternally grateful to our Squad: our fans, stakeholders, employees, and industry partners for making realme their number 1 choice. This inspires us to continue outdoing ourselves by bringing more cutting-edge product innovations, a wider network of channels and stores, as well as a stronger industry presence through disruptive campaigns,” shares Austine Huang, realme Philippines’ VP for Marketing.  

The #realXperience media event marks the first on-ground comeback of the brand since the start of the pandemic. As its main highlight, realme unveiled its latest campaign: #realmeMyNumber1 in celebration of its remarkable achievements in the country.   

Through this campaign, the brand aims to celebrate its success and create a movement where the Squad can express why realme is their no. 1 choice.  To launch the campaign in true realme fashion, the brand unveiled its first-ever billboard featuring showbiz royalty Kathryn Bernardo, simultaneously airing across 20 major spots nationwide. You can find these at the following locations: 

  • EDSA Guadalupe Northbound, near Guadalupe Bridge 
  • EDSA Robinsons Galleria, Northbound 
  • EDSA Cubao Underpass Northbound 
  • EDSA Cubao Underpass Southbound 
  • C5 Bagong Ilog Northbound 
  • C5 Bagong Ilog Southbound  
  • Julia Vargas Ave. in front of Megamall 
  • Trinoma 
  • Cebu Escario Mall 
  • Davao JP Laurel near Robinsons and Abreeza EDSA 
  • EDSA Boni GA Tower Northbound LED 
  • EDSA Guadalupe Northbound
  • EDSA Blue Bay Walk, near MOA and Macapagal Ave. 
  • Diosdado Macapagal Ave., Ayala Mall By the Bay 
  • Eastwood City in Mall LED 
  • Glorietta 4 Activity Center LED 
  • Greenhill Theatre Mall LED 
  • Gaisano Grand Mall Talisay Cebu 
  • Gaisano Grand Mall JP Laurel Davao City 

The campaign also includes a social media giveaway where the Squad can get the chance to win prizes including their latest products: realme 9 Pro, realme Smart TV and realme Pad Mini. realme is also gearing up to launch its first national photography contest called Pixel Perfect to encourage realme users and photography enthusiasts to take their skills to the next level.  

In addition to these initiatives, the campaign will also underscore realme’s commitment to giving back and paying it forward. The brand is currently in partnership with leading delivery provider J&T Express to give assistance to families devastated by Tropical Storm Agaton in Leyte. 

realme touts more surprises coming along the way, so stay tuned.

Carl Lamiel
Carl writes for WalasTech when he's not working full-time. Give him tips and/or leads at [email protected].