TECNO, BBC StoryWorks, partners in exploring mobile camera innovation

Showcasing TECNO's mobile camera innovation

TECNO and BBC StoryWorks, BBC Studio’s in-house commercial content studio, partners in exploring mobile camera innovation through a short film titled “The Future Lens: Looking Ahead With TECNO”.

The video shows TECNO’s mobile camera technology through its glocalization strategy and details the work that has been done to reflect different communities. It also explains how TECNO closed the gaps between mobile camera technologies and the consumers’ needs in different situations.

One example was optimizing portrait image quality. TECNO has a database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. Thanks to this, users can enjoy taking portraits regardless of how they look. The progressive algorithms automatically gather information from the user’s environment and recognize various opportunities for image enhancement.

Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said: “ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding without limits .”

Richard Pattinson, SVP BBC StoryWorks said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.”

The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com.

Nathaniel Trillana
Nathaniel is a part-time contributor and writes for WalasTech in his free time from work. He is a tech-savvy person, a morning radio program listener, a podcast host and producer, as well as a heavy social media user.