On October 28, Bridgetowne Destination Estate hosted the first Philippine Xiaomi Pop Run, inspired by China’s Xiaomi Orange Run. The first Philippine Xiaomi Pop Run in 2023 successfully combined fitness and the Xiaomi brand, offering races and post-race activities for participants of all levels.
The event began early in the morning, with participants arriving at 4 a.m. They could choose between 10k and 3k races, with the 10k race offering Xiaomi prizes for the winners. The 3k race was more casual and provided participants with bags, t-shirts, stickers, and medals.
Races began at 5:10 AM for 10k runners and 5:20 AM for 3k runners, allowing runners to enjoy scenic routes along Eulogio Rodriguez Jr. Avenue and Ortigas Avenue Extension.
After the races concluded at 7:40 AM, participants engaged in post-race activities, such as Zumba and Yoga.
Many explored the Xiaomi product demos, particularly the Xiaomi Smart Band 8. The Xiaomi Smart Band 8 tracks health metrics with its built-in heart rate and SpO2 sensors, can measure over 100 fitness activities and provides clear information with its AMOLED display.
The Xiaomi Pop Run 2023 concluded with an award ceremony and stories shared by participants. Sponsors included Redbull, Viu, Salonpas, Fitbar, Bridgetowne Destination Estate, and Robinsons. The Xiaomi Pop Run 2023 aimed to promote an active lifestyle and foster camaraderie among Xiaomi fans from various backgrounds. It was a memorable day of fitness and enjoyment.