Samsung continues to be the world’s leading soundbar brand for the 11th straight year. This is based on data from FutureSource Consulting, which reports that Samsung held 20.1% of global soundbar revenue and 18.4% of global sales volume in 2024.
Why It Matters: Samsung’s strong position in the soundbar market shows how its audio products have grown in both reach and appeal over time. It also reflects the brand’s continued effort to offer home entertainment options that work well with its TVs.
According to Samsung Philippines AV Head Chris Almazan, the brand’s strength comes from its signature “Samsung Sound Effect,” a tuning system that highlights deep bass and strong beats. He said Samsung aims to continue introducing new audio features that improve the experience of watching TV or hosting parties at home.
Highlights from Samsung’s soundbar and speaker lineup
Samsung’s flagship Q-Soundbars are one of the main reasons for its success. The HW-Q990D model, released in 2024, has been praised by reviewers like Newsweek for its strong Dolby Atmos support and wireless setup. It features a total of 11 channels, including rear and up-firing speakers, plus a subwoofer for immersive 3D audio.
Another model, the Ultra Slim HW-S800D, was named an Editor’s Choice by Techlicious. It stands out for its slim, minimalist design and good sound performance, making it a good match for wall-mounted TVs.
Samsung’s Q-Symphony feature lets Q-Soundbars work together with Samsung TVs, combining audio from both the soundbar and the TV’s speakers to create a fuller sound.
For parties and group listening, Samsung also offers the Sound Tower. This speaker delivers bi-directional sound that spreads across a wide area and includes a built-in woofer for deeper bass. It also has LED party lights with modes like Party, Ambient, and Thunder Bolt for added visual effects during events.
What’s coming next
Samsung says it plans to release new audio products this year. These will include soundbars and speakers with AI-enhanced surround sound, better connectivity, and improved audio quality. The company hopes more Filipinos can enjoy better sound experiences at home.
As a promo, customers can get a free microphone with every Sound Tower and enjoy up to PHP 17,000 off on select Q-Soundbars until May 31, 2025. Visit samsung.com/ph or any authorized dealer nationwide to learn more.
What features do you look for when buying a soundbar or speaker for your home?
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