Orange Magazine PH is celebrating its 15th anniversary this July. Launched in 2010, the online publication has grown into a strong digital platform known for covering entertainment, lifestyle, and pop culture stories that resonate with online readers.
Why it Matters: The success of Orange Magazine shows how digital-first platforms can thrive in a shifting media landscape by staying true to their voice and adapting to new formats.
Founded by Jessie Bunyi Villanueva, also known as Jeman, Orange Magazine began as a personal passion project. Jeman, a former tabloid writer and promotions coordinator, wanted to publish stories that truly interested him, free from editorial limits.
“I’ve always wanted my own magazine where I can share anything I like without anyone telling me what or what not to publish,” he said.
He named it “Orange” to reflect content that is fresh, true, and relevant. He explained that orange is also the color of dawn, symbolizing a fresh start—something the magazine wanted to represent with its content.
From the start, Jeman knew the internet would be the future of publishing. By choosing a fully digital format, Orange Magazine aimed to reach internet-savvy readers while attracting advertisers and sponsors through accessible, fast content.
Since then, Orange Magazine has featured a mix of Filipino and international personalities, including One Way, 2AM, Jay Park, Westlife, Bruno Mars, 30 Seconds to Mars, Christian Bautista, Anne Curtis, Gloc-9, Jessa Zaragoza, Melanie C of the Spice Girls, and many more. It also featured public figures like Senator Gringo Honasan and Rea Anicoche Tan of Beautéderm.
Today, the platform has recorded:
- 7.3 million reach on Facebook
- 3.8 million reach on TikTok
- 1.8 million reach on Instagram
- 41.2 million views on YouTube
The success is credited not just to Jeman, who remains editor-in-chief and online publisher, but also to a growing team that supports its creative output.
One of them is content creator and business partner Kister Morata, who said: “I used to just cover Orange events. But now, I’ve worked with dream brands and traveled abroad. Jeman laid the groundwork, but Orange Magazine continues to grow thanks to teamwork.”
Another contributor, Sharmaine Rodriguez, shared, “When I joined, I was amazed at how open the team was to new ideas. You feel like you’re part of something that shapes stories people really care about.”
To celebrate its 15th year, Orange Magazine held a fun party at Timezone, Ayala Malls Feliz on July 1, 2025. Bloggers, vloggers, and content creators joined the event to enjoy games, prizes, and network with fellow creators.
The celebration highlighted the community Orange Magazine has built over the years. It also reaffirmed the publication’s role in inspiring collaboration and supporting fresh ideas in the online media space.
Orange Magazine thanks the following sponsors for supporting their 15th anniversary: Timezone Philippines, PLDT Home, Home Credit PH, Xiaomi Philippines, POCO, ALPAS Consultancy, Marie France, Facial Care Centre, Svenson, Tai Chi Rub & VCO Liniments, Doggies Choice, Cebu Pacific Air, Maya, HONOR Philippines, OPPO, Solaire Resort Entertainment City, Solaire Resort North, SKECHERS, Our Home, HOTEL 101 Manila, The Ascott Limited, Citadines Benavidez Makati, Citadines Bay City Manila, Citadines Roces Quezon City, Klued, Primer Group of Companies, Seda Manila Bay, Bell-Kenz Pharma Inc., Luminisce, Landco Pacific, Landco Lifestyle Ventures, AirAsia Philippines, RLC Residences, EON Public Relations, TikTok Shop Philippines, Mega Prime Foods, Winford Resort & Casino Manila, Redlion Private Pool Resort, Ripple8, Jollibee, Launch & Meet, Grupo Agatep, Mang Inasal, Angel’s Pizza, A-List & Partners Consulting Group Inc., Diana Stalder, Spark It Philippines, Joy-Nostalg Hotel & Suites, foodpanda, Potato Corner, BRIDGES PR, Visual Scape, JisuLife, Fifth Gear Ads and Activations Inc., KLOOK, SM Investments, SM Supermalls, Beautéderm Corporation, Narr8 PH Creative Communications, Centaur Marketing, SAFC, Uniquecorn Strategies, DermoRepubliq., ANKO, FuentesManila Public Relations, Buensalido and Associates Public Relations, Axcess PR & Communications, Power Mac Center, Ana Manansala Consultancy Services, ROMA, CATPR Inc., BREVILLE, Better Mondays PR, Conrad Manila, Newport World Resorts, Hilton Manila, Holiday Inn Express Manila, Maria Clara Sangria, Novotel Manila Araneta City, Ibis Styles Araneta City, Whip PR & Communications, ArdentComm, BrandComm, eggshell, McDonald’s, Pascual Laboratories, 4610 PR and Integrated Marketing Inc., GCash, BrandPlay, COMCO Mundo League of Enterprises, TARO AOX, Inc., Midea, Canon, TA-FBDI, MSL, EY, OREO, Goldilocks, Megaworld Hotels & Resorts, realme, Corner Magazine PH, Zoobic Safari, The Bistro Group, ODV Creative, Full Circle Communications Inc., JG Superstore, Cherry Philippines, Globe Telecom, Brand_It Consultancy, MG Asia Public Relations, Pix Republik/Reel Republik Studios, Domantay Consulting, Lorem Ipsum Consulting Inc., PRecious Communications, Brilliant Jerk Production, Insight 360 Consultancy Services, Inc., MediaSense, Orange Salon, Agents International, NYOU PH, Meat Plus Café, Tender Bob’s, Fireside, Kettle, PIAA, WSP, Stratworks, TV8 Media, Marriot Hotel Manila, PaperLess PR & Creative Agency, Inc., i55 Talent House Corp., TeamAsia, Mr. Gene Paulo Bautista, Ms. Ruby Asoy Lebajo, Mr. Jeff Saw, Ms. Marjorie Pineda-Uy, Mr. Jonel Uy, and Mr. Harold Uy.
What kind of stories or features would you like to see from Orange Magazine in the years ahead?
WalasTech attended the anniversary celebration as a friend of the publication. We wish Orange Magazine more fruitful years ahead!
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