HoYoverse fans can look forward to the return of HoYo FEST 2025 from July 24 to 27, with events happening in six Southeast Asian cities at the same time: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Why it matters: The event offers a rare chance for fans to gather, join community activities, buy limited merchandise, and support local creators—something that continues to grow in importance in the region’s ACG (Anime, Comic, and Gaming) culture.
Now in its fifth year, HoYo FEST will highlight all four major titles from HoYoverse: Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3. One of the main highlights this year is the expanded Artist Alley, which will be available in all six cities.
Originally introduced in Indonesia and Vietnam in 2024, the Artist Alley lets local artists sell HoYoverse-themed fan-made merchandise—marking the first time a game publisher is allowing fan works to be sold at its own event across Southeast Asia.
Aside from the Artist Alley, fans can enjoy:
- Themed booths inspired by each game
- Freebies and official HoYo FEST exclusive merchandise
- A lucky draw
- A new Stage Segment for fan performers, cosplayers, and artists to showcase their work live
HoYoverse will announce the final list of performers and creators for each country by late June.
Tickets will be available starting June 24, 11:00 AM (UTC+8) on the official HoYo FEST website. Fans can choose from:
- 1-Day Passes
- Multi-Day Passes
- Fast Passes (includes early entry, exclusive merch, and priority access to activities)
To know more about tickets and venue details, visit the official HoYo FEST 2025 website at https://hoyo.link/wqjjLntrY.
