Globe Telecom (Globe) and AcadArena partner in helping to alleviate hunger through The Hapag Movement, a fundraising initiative that aims to encourage support for vulnerable families and communities.
The Hapag Movement was introduced last April 27, 2022, which highlights the use of technology in the Globe’s fight against hunger. The telco utilizes digital platforms such as GCash and Globe Rewards to enable its customers to donate and is tapping the gaming community to contribute to the cause.
“The world is bigger and there’s so much we can do together in gaming and esports. You just need to meet the right people to change the world,” said Ariane Lim, Co-CEO of AcadArena. “Like Globe, we, too, advocate that gaming is not just play, but a way to help build a better future. We believe in developing gamers to be exemplary people of our society, so we are happy to be part of Globe’s purpose to create a Globe of Good,” she said.
AcadArena, a leading organization for campus gaming and esports education in the Philippines and Southeast Asia, was the first to signify its support. They have a long-standing partnership with Globe that focuses on building skills development programs, hosting gaming leagues and tournaments, and providing scholarship support.
“Hunger is faced by millions of Filipinos who cannot sustain their daily needs. We encourage gamers to be part of the advocacy and help our kababayans cope with the hunger crisis,” said Ralph Aligada, Globe Head of Games and Esports.
The Hapag Movement is part of the Globe of Good program, an initiative of the Globe Group that focuses on hunger alleviation, capacity-building, and providing livelihood opportunities for long-term results.
“At Globe, we create ways and form partnerships that enable our customers to participate in social development. We hope to create more impact to help address hunger in the Philippines through The Hapag Movement program.” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.