nubia is launching its new smartphone, the nubia Music Pro, through an exclusive TikTok campaign in the Philippines. The launch comes with the #MakeItLouder Dance Challenge, where Filipino users can join for a chance to win over PHP 200,000 in prizes.
Why it matters: The campaign taps into the growing popularity of short-form video content among Filipino creators, offering rewards and discounts while introducing a music-focused phone built with creators in mind.
The nubia Music Pro will be available on TikTok Shop from August 2 to 7, with special promos during the Brand Days from August 2 to 4. During this period, buyers can enjoy exclusive discounts, vouchers, and freebies. Online tech creators like Unbox Diaries and gaming team ONIC PH will also join livestreams and live selling events.
The new smartphone is designed for users who love music and content creation. It features a triple full-range speaker setup, a 2.1-channel audio system, and DTS:X Ultra for immersive sound. It also offers up to 600% volume boost and head-tracked spatial audio. For added flair, it includes AI Melody Breathing Lights that sync with music.
How the challenge works
From July 28 to August 28, users nationwide can submit dance videos using the official #MakeItLouder sound on TikTok. A total of 38 winners will be chosen through a raffle draw.
Prizes include:
- 1 winner of PHP 50,000 cash
- 1 winner of PHP 25,000 cash
- 8 winners of PHP 3,000 cash
- All 10 cash prize winners will also receive a nubia Music Pro smartphone
In addition, 18 participants will receive PHP 888-off voucher codes for any nubia smartphone purchase on TikTok Shop. Another 10 winners will each get a nubia Music Pro.
All entries must be submitted by August 28. Winners will be drawn live on September 9 via nubia Philippines’ TikTok page, with ONIC PH hosting the livestream. Full mechanics are available on nubia Philippines’ TikTok and other social media channels.
“This campaign is all about empowering Filipino creativity through music and movement,” said Lian Zhaojun, Country Head of nubia Philippines. “With the launch of the nubia Music Pro, we’re offering a phone designed for expression and standout content.”
The #MakeItLouder TikTok Dance Challenge is covered under DTI Fair Trade Permit No. FTEB-232629 Series of 2025.
Are you planning to join the challenge or check out the new nubia Music Pro?
