Crunchyroll has partnered with HoYoverse for a global collaboration event connecting anime streaming and gaming through Honkai: Star Rail. Running from November 6, 2025, to January 27, 2026, the collaboration will allow eligible Honkai: Star Rail players to access a 14-day Crunchyroll Premium Mega Fan free trial and earn in-game rewards.
Why it Matters: This marks one of the few times an anime streaming platform has tied its membership benefits directly to a major game. The collaboration aims to engage overlapping audiences of anime and gaming fans through rewards and exclusive content.
When the event page launches on November 6, players can link their Honkai: Star Rail and Crunchyroll accounts to claim their free trial. During the same period, the HoYoFair 2025 Special Fan Art Program titled “Chimerric Park” will premiere exclusively on Crunchyroll for two weeks.
Linked users can complete missions such as viewing “Chimerric Park” to earn Honkai: Star Rail rewards including Stellar Jades, Lost Crystals, and other limited-time items.
The collaboration will take place across four event rounds:
- First Round: November 6, 2025, 6 PM to November 25, 2025, 5:59 PM PT (November 7, 2025, 9 AM to November 26, 2025, 8:59 AM PST)
- Second Round: November 25, 2025, 6 PM to December 16, 2025, 5:59 PM PT (November 26, 2025, 9 AM to December 17, 2025, 8:59 AM PST)
- Third Round: December 16, 2025, 6 PM to January 6, 2026, 5:59 PM PT (December 17, 2025, 9 AM to January 7, 2026, 8:59 AM PST)
- Fourth Round: January 6, 2026, 6 PM to January 27, 2026, 5:59 PM PT (January 7, 2026, 9 AM to January 28, 2026, 8:59 AM PST)
Crunchyroll Executive Vice President of Emerging Business Terry Li shared that most anime fans are also active gamers. “Delivering in-game rewards to Crunchyroll Members is our way of enhancing their gaming experiences and creating compelling moments to jump into titles that speak to our fans,” Li said.
“Chimerric Park,” the latest installment in the HoYoFair fan art series, will feature works inspired by Honkai: Star Rail. The series highlights international fan creations, celebrating artistic interpretations within the game’s community.
The collaboration also coincides with the release of Honkai: Star Rail Version 3.7, titled “As Tomorrow Became Yesterday.” The update introduces new content and the debut of a new 5-star character named Cyrene (Remembrance). Players participating in the event can earn up to 120 Stellar Jades and other limited-time rewards.
Further details on the event, including eligibility, missions, and FAQs, will be available when the official event page goes live on November 6. Updates will also be shared through Crunchyroll News and Honkai: Star Rail’s official social channels.
The collaboration will be available globally except in China, Japan, Russia, North Korea, Cuba, Venezuela, Belarus, Crimea, Donetsk, Luhansk, Iran, and Syria.
What do you think of Crunchyroll expanding into game collaborations like this?
