Dali Grocery is set to expand beyond its usual grocery and household staples by introducing a range of budget-friendly consumer electronics under the brand KingTech. The lineup, which first appeared in the company’s 2025 holiday catalog, will be available in Dali Everyday Groceries stores nationwide starting this holiday season.
Why it Matters: This marks Dali’s first known move into the consumer electronics space, signaling a possible shift toward broader retail offerings. While the KingTech brand appears to be a registered trademark based on published materials, there is no traceable information about it online or in international trademark databases. This raises the possibility that KingTech could be Dali’s own private label brand created to tap into the growing demand for low-cost gadgets.
The initial KingTech lineup includes five affordable tech items designed for everyday use and gifting. These are the KingTech Wireless Karaoke Speaker priced at PHP 979, a Bluetooth LED Speaker at PHP 399, Bluetooth TWS Earbuds at PHP 299, a Quick Charge Powerbank at PHP 499, and a Smartwatch at PHP 799. No other information was provided more than the ones listed, and each item features simple functions meant for casual users who want practical devices without paying the price of major brands.
Dali’s decision to introduce these gadgets during the holiday season could be strategic, offering shoppers inexpensive tech gifts that are easily accessible at their neighborhood grocery stores. The timing also aligns with an ongoing trend among local retailers to offer more than just essentials by including lifestyle products in their shelves.
If KingTech is indeed Dali’s private label, it could open new opportunities for the brand to strengthen customer loyalty through exclusive offerings, similar to how larger chains manage in-house brands for non-food categories. It also provides an affordable alternative for Filipinos who are seeking practical gadgets amid rising living costs.
Dali Grocery’s expansion into tech goods highlights how convenience stores and grocery retailers are adapting to changing consumer behavior. Shoppers who visit Dali for their daily needs may soon find it convenient to pick up a new pair of earbuds or a smartwatch along with their usual groceries.
Dali Grocery’s lineup of KingTech products will be available in stores starting October 15, 2025. Would you be interested in buying your next gadget from a grocery store?
