LG intros the AI DD Front Load Washer

Washing clothes is just a phone's tap away

LG Philippines announced that its AI DD Front Load Washer is now available in the country. It’s a washer/drying machine combo that offers simplicity, user-friendliness, and ease of use.

Your clothes are well-taken care of in an efficient way, thanks to the brand’s next-generation Direct Drive motor. It makes intelligence-based laundry a reality by leveraging big data to recognize fabric softness and applying the optimal washing pattern, leading to 18% more fabric protection. The technology goes beyond just the tag of your clothes and analyzes a number of fabric characteristics and properties. AI DD detects the difference and decides the suitable washing pattern from the big data patterns.

There’s also the Steam+ technology, which reduces allergens with the ‘Allergy Care’ cycle. Use the ‘Allergy Care’ cycle and the Steam feature when you need to eliminate potential allergens like dust mites and pollen from clothing and bedding. It also has TurboWash 360˚, which promises that your laundry can be thoroughly cleaned in just 39 minutes without compromising fabric protection, thanks to 4 directions of 3D multi nozzles that reach every inch of your laundry. You get more energy efficiency and the damage to your loads is lessened.

LG also makes sure you get the most out of your hard-earned money. You get a bigger drum capacity in the same space. Durability is also taken a notch higher with an elegant external tempered glass door with refined hygienic and stainless lifter. Since the LG AI DD employs the use of artificial intelligence, it can also be controlled using LG’s app. With ThinQ technology, your washer just got smarter, from operating your laundry remotely to downloading additional cycle settings. Interact with your washing machine and access the latest innovations.

To formally launch the LG AI DD to the local market, LG Philippines will be hosting a Facebook Live event. The campaign, dubbed as #UnboxYourNextLevelClean, will be held on September 28 at 5PM hosted by Binibining Grand International of Binibining Pilipinas 2016 Nicole Cordoves.

LG AI DD starts at PhP 61,995 for the 10.5kg washer model. The washer and dryer units are pegged at 10.5/7kg for PHP 67,995, 15/8kg for PHP 78,995, and 19/12kg for PHP 88,995 and is available in Lazmall and other authorized online sellers and dealers nationwide.

Carl Lamiel
Carl writes tech stuff for WalasTech when he's not working for a national retail chain as its Digital Marketing head. Send him some love at @lamielcarl!