LG Electronics introduced its innovative approach to AI-powered customer experiences under the theme “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event on January 6, 2025, in Las Vegas. Held on the eve of CES 2025, the event attracted over 1,000 attendees, including global media and partners, and was livestreamed worldwide.
The presentation showcased LG’s Affectionate Intelligence concept, a customer-centric AI approach aimed at creating personalized and empathetic user experiences. The event stage highlighted how LG’s AI technology transforms various spaces, from homes to vehicles and commercial areas, through real-life scenarios.
Why It Matters: LG’s focus on Affectionate Intelligence reflects a shift in AI design—moving beyond functionality to deliver personalized, intuitive, and empathetic interactions. This evolution is poised to redefine user experiences across daily life, setting new benchmarks for customer-centric technology.
Key Highlights from the Event
- AI-Powered Spaces: CEO William Cho explained LG’s integration of AI into physical and virtual spaces, where devices and services harmonize to enhance customer value.
- Connected Devices: LG’s portfolio of smart products, bolstered by its acquisition of Athom, now supports seamless IoT connectivity across over 170 global brands.
- AI Agent FURON: LG’s AI agent combines generative AI, real-time sensing, and lifestyle insights to create tailored, responsive experiences while maintaining data privacy.
- Strategic Partnership with Microsoft: LG announced a collaboration to advance empathetic AI services for homes, vehicles, and commercial spaces. Plans include AI data centers optimized with LG’s thermal management technologies.
Illustrating the Vision
The event featured a short play demonstrating LG’s Affectionate Intelligence in action. Highlights included:
- AI suggestions for health and comfort, such as adjusting room temperature based on a user’s health signals.
- In-car AI offering personalized assistance, from coffee stops to stress management.
- AI-enhanced TVs recommending tailored content and improving audio clarity for better dialogue comprehension.
Expanding AI Applications
LG emphasized its commitment to transformative AI-driven innovations, including:
- Smart Homes: The LG Smart Cottage integrates AI-powered appliances and systems for next-level residential living.
- Automotive Solutions: Software-defined vehicles and adaptive AI create personalized mobility experiences.
- Smart Factories: Advanced AI and robotics optimize manufacturing processes and energy efficiency in AI data centers.
CEO William Cho encapsulated LG’s vision, stating, “Our ultimate goal is to leverage AI as a means to create holistic customer value, anywhere and anytime. With our unwavering promise of Life’s Good, we will deliver seamless, differentiated experiences to everyone, everywhere.”
How do you think LG’s Affectionate Intelligence could impact your daily life?
