If you bought a new laptop in 2024, chances are it was an Acer. According to GfK data, Acer dominated the Philippine market last year, capturing 35.7% of total laptop sales. That means for every three laptops sold, one carried the Acer logo.
Why it Matters: Acer’s stronghold in the market shows how its mix of affordability, aggressive marketing, and gaming innovations continues to win over Filipino consumers.
Breaking it down, Acer held 34.2% of the consumer notebook segment and an even bigger slice of the gaming laptop market, where it commanded a 40.6% share. The brand’s success wasn’t just about specs and pricing but also about visibility. From mall shelves to online stores, Acer remained within easy reach of buyers.
Acer’s strategy in 2024 included value-packed offerings, an extensive retail network, and marketing campaigns featuring SB19 and G22. In gaming, its Predator lineup remained a top choice, bolstered by esports initiatives like the Asia Pacific Predator League.
“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Acer Philippines Managing Director Sue Ong-Lim.
Whether bought from an Acer Concept Store, an authorized dealer, or online via Lazada and Shopee, Acer’s laptops continued to find their way into Filipino homes, offices, and gaming setups.
Will Acer keep its lead in 2025, or will the competition catch up?
