TCL marked the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its “It’s Your Greatness” campaign and the unveiling of TCL Edelweiss Land at Piazza Duca d’Aosta in front of Milan Central Station.
Why It Matters: Technology brands now play a larger role in how global sporting events are delivered and experienced. TCL’s involvement shows how broadcast systems, display technology, and smart appliances help power both coverage and athlete support during the Games.
As a Worldwide Olympic and Paralympic Partner, TCL is supporting both fans and athletes through its display technologies and home appliances across key Olympic venues.
TCL is providing TVs, digital signage, and technical assistance to Olympic Broadcasting Services at the International Broadcasting Centre to help bring Milano Cortina 2026 to global audiences. Its display technologies and AI-enabled air conditioners are also featured at the Milano Olympic Village.
At the Anterselva and Livigno Olympic Villages, TCL smart washing machines, dryers, and TVs are being used to support athletes during their stay. The company is also supplying display technology for the “Athlete Moment,” allowing athletes to connect with loved ones immediately after competitions.
The TCL Edelweiss Land showcase runs from February 5 to 22 and spans over 500 square meters. It features TCL’s latest display innovations, smart home appliances, and RayNeo AR glasses, with a design focused on sustainability.
TCL is also supporting selected athletes under Team TCL, including freestyle skier Eileen Gu, ice hockey player Jack Hughes, and slalom skier Alex Vinatzer.
As Milano Cortina 2026 continues, how will technology further shape the way fans watch and athletes experience the Olympic Winter Games?
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