relame continues to be the number 1 smartphone brand in the Philipines for 2021 based on Canalys and IDC’s report. Since Q1 2021, the brand continues to lead for the whole year with a 23% unit share and maintained the top spot until Q4 2021 in terms of sell-in shipments, accounting for 20% total market share.
Canalys reported a 19% year-over-year growth as compared to the brand’s market share for 2020. While this was further validated by International Data Corporation (IDC) as the research firm also reported the number 1 ranking of realme in its recent Quarterly Mobile Phone Tracker report.
According to IDC, realme clinched the top spot for the fourth consecutive quarter as it captured 20.6% of the local smartphone market, growing by 7.9% quarter-on-quarter. For the entire year, the firm also reported a number one finish for realme with an overall market share of 22.2%, generating 7.9% growth year-over-year.
“2021 has been an incredible year for realme and we can’t thank our Filipino Squad enough for the love and support it has given the brand since 2018. This year, we dare to leap higher, further, and stronger by focusing on overall product innovation, portfolio expansion, and increased customer availability, providing only the best to our fans, partners, and stakeholders”, shares Austine Huang, VP for Marketing, realme Philippines.
On the other hand, realme is set to launch its highly anticipated Number Series line-up: the realme 9 Pro Series, offering flagship-level features at the mid-range segment. This will be held on March 15, 2022, at 6 PM, on the realme Philippines Facebook page.