Shopee launches first #TatakPinoy Virtual Trade Fair

Helping MSMEs transition to digital
Helping MSMEs transition to digital

Shopee partners with the Department of Trade and Industry (DTI) in launching the #TatakPinoy Virtual Trade Fair in the e-commerce company’s commitment to helping MSMEs transition to digital easily and seamlessly and provide the support they need to grow their businesses online.

Shopee users will be able to discover and purchase Filipino-made essentials from different shops through the week-long trade fair. Products range from snacks, health & beauty, groceries, pet stores, fashion, and more, all at discounted rates.

Moreover, the virtual trade fair will also feature products from famous Filipino brands such as Splash Personal Care,  Zenutrients, Go Natural, Ever Bilena, San Miguel Foods, EQ, Lifeline Clothing, Sweetbaby, and Tala by Kyla.

This year’s #TatakPinoy Virtual Trade Fair will feature a diverse range of local sellers from Luzon, Visayas, and Mindanao. Alongside these, sellers are also provided with different marketing tools, training, and initiatives to help them maximize their businesses’ growth on the platform such as Shopee University Summit, where local MSMEs can learn ways to drive their business growth from industry speakers and leaders.

DTI’s Bureau of Domestic Trade Promotion Director Marievic Bonoan says, “Being able to provide our local MSMEs with opportunities for growth and development is one of our top priorities at the DTI. We understand the important role e-commerce platforms, like Shopee, play in creating a seamless digital transition for MSMEs. Through initiatives like the #TatakPinoy Virtual Trade Fair, we believe that we can help these businesses maximize their full potential and make the digital transition smoother.”

Shopee Philippines Director Martin Yu says, “Supporting MSMEs is at the very core of what we do. We are deeply committed to creating more opportunities to help our local businesses adapt and thrive in the e-commerce industry through initiatives like our #TatakPinoy Virtual Trade Fair. We look forward to this opportunity to once again help our sellers in their e-commerce journey, and also allow our users to support these community-owned businesses.”

Shopee users will also enjoy ShopeePay vouchers for 20% off with a minimum purchase of PHP 300, valid on all #TatakPinoy: Virtual Trade Fair items. The #TatakPinoy Virtual Trade Fair will happen from March 18 to 24, 2022, exclusively on Shopee

Nathaniel Trillana
Nathaniel is a part-time contributor and writes for WalasTech in his free time from work. He is a tech-savvy person, a morning radio program listener, a podcast host and producer, as well as a heavy social media user.