Global technology company TCL has signed a Worldwide Olympic Partnership with the International Olympic Committee (IOC), making it the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category through 2032.
Why It Matters: The Olympic Games is one of the biggest global sporting events, attracting billions of viewers worldwide. TCL’s involvement will enhance fan and athlete experiences with smart displays, home appliances, and AI-powered innovations. Additionally, the revenue from this partnership will be redistributed by the IOC to support National Olympic Committees (NOCs), athletes, and the organization of future Olympic Games and Youth Olympic Games.
This partnership means TCL will provide its products and technology for the Olympic Games, from digital displays at venues to household appliances in the Olympic Village. The company will also collaborate with the IOC’s Olympic AI Agenda and support initiatives such as Athletes Moments, which helps athletes connect with loved ones after competitions.
TCL’s Role in the Olympics
As an official partner, TCL will contribute to the Olympics by:
- Providing digital displays for event venues.
- Equipping the Olympic Village with home appliances such as air conditioners, refrigerators, washing machines, and smart locks.
- Supporting the IOC’s Olympic AI Agenda to improve fan and athlete experiences.
- Backing the “Athletes Moments” initiative, which helps athletes connect with their families immediately after their competitions.
- Running global marketing campaigns to engage fans worldwide.
IOC President Thomas Bach welcomed TCL as an Olympic partner, stating: “TCL has a long history of supporting sports around the world, and now it is taking its ambition to inspire greatness to new heights with the Olympic Games—the greatest, most inspirational global sporting stage.”
Li Dongsheng, Founder and Chairman of TCL, also expressed excitement about the partnership. “We are honored to become a Worldwide Olympic and Paralympic Partner. The Olympic Games inspires billions of people, and through this partnership, TCL’s innovations will enhance the experience for athletes and fans. We will continue to support the Olympic sustainable development goals and create a better future.”
TCL’s Global Presence
Founded in 1981, TCL is a leading global technology company with a presence in over 160 countries and regions. It operates 46 research and development centers and 38 manufacturing bases worldwide, focusing on creating smart and sustainable technologies.
Through its partnership with the IOC’s TOP Programme, TCL joins other major global brands in supporting the Olympic Games while strengthening its reputation in the home entertainment and appliance industry.
What’s Next?
As TCL becomes a Worldwide Olympic Partner, it is expected to introduce new AI-driven technologies and enhance digital experiences at the Olympic Games. Fans and athletes can look forward to smarter venues, high-tech appliances, and AI-powered interactions.
What do you think about TCL’s role in the Olympic Games? Let us know!
