ASUS Republic of Gamers (ROG) has announced the launch and pricing of its new gaming handhelds, the ROG Xbox Ally and ROG Xbox Ally X, in the Philippines. Developed in partnership with Xbox, the new models bring a reworked chassis, a new AMD Ryzen Z2 processor lineup, and a streamlined Xbox-integrated interface to enhance portable gaming.
Why it matters: The launch marks the first time ROG has officially collaborated with Xbox on handheld hardware, expanding the Xbox gaming ecosystem beyond consoles and PCs while providing a portable option for players.
Both models introduce a redesigned grip and improved ergonomics inspired by Xbox controllers, aiming for better comfort and control during long gaming sessions. The Ally X also adds impulse triggers for more immersive gameplay feedback.
The ROG Xbox Ally features an AMD Ryzen Z2 A processor optimized for efficiency and portability, while the ROG Xbox Ally X uses the new AMD Ryzen AI Z2 Extreme processor for higher-end gaming performance.
Beyond hardware, the ROG Xbox Ally series offers a new software experience. Once powered on, users are greeted with a full-screen Xbox interface optimized for Windows 11 handheld gaming. Players can access settings, widgets, and game management via the Xbox button while retaining the flexibility to install titles from other platforms.
According to Roanne Sones, Corporate Vice President at Xbox, the goal was to create “an authentic Xbox experience in a handheld form factor.”
The Ally X model benefits from AMD’s built-in Neural Processing Unit (NPU), unlocking AI-powered gaming features such as automatic super resolution (Auto SR) for smoother visuals and highlight reel generation for sharing gameplay clips.
Availability and pricing
Both the ROG Xbox Ally and ROG Xbox Ally X will be available in the Philippines starting October 16, 2025, with the following pricing:
- ROG Xbox Ally X (RC73XA) – PHP 56,995
- AMD Ryzen AI Z2 Extreme processor
- 1TB SSD
- 24GB LPDDR5X memory
- Color: Black
- Includes Game Pass subscription and ASUS 2-year international warranty
- ROG Xbox Ally (RC73YA) – PHP 36,995
- AMD Ryzen Z2 A processor
- 512GB SSD
- 16GB LPDDR5X memory
- Color: White
- Includes Game Pass subscription and ASUS 2-year international warranty
Pre-order bundle
Pre-orders for the ROG Xbox Ally series run from October 7 to 16, 2025, at ASUS and ROG Exclusive Stores nationwide.
The first 100 eligible buyers will receive a free ROG Xbox Ally 2-in-1 Premium Case worth PHP 2,995. The premium case features a water-resistant shell, weather-proof zipper, and removable accessory pouch for the 65W charger.
Will ROG’s collaboration with Xbox redefine the future of handheld PC gaming in the Philippines?
