The Bank of the Philippine Islands (BPI) has partnered with MOONTON Games, the developer of Mobile Legends: Bang Bang, to become the official banking partner of the Mobile Legends: Bang Bang Professional League (MPL) Philippines. This marks the first time a bank has partnered with an esports league in the country.
Why it matters:
Esports is growing fast, especially among young and tech-savvy Filipinos. This move allows BPI to connect with this audience by offering banking services tailored to their lifestyle.
As part of the partnership, BPI held activities at the MPL Philippines Arena. It promoted digital savings accounts, insurance, investment options, and loan services for the gaming community. These products aim to help players and fans manage their finances more easily.
BPI said it wants to help professional players and coaches build long-term financial stability, even beyond their careers in gaming. According to Ma. Cristina “Ginbee” Go, BPI’s Head of Consumer Banking, the bank aims to support digital-first customers with practical and reliable financial tools.
MOONTON Games welcomed the partnership. Lee Viloria, Head of Business Development in the Philippines, said that this collaboration helps grow the local esports scene with partners that share the same goals. Matthew Chan, Head of Esports at MOONTON Games Philippines, added that this project introduces young fans to programs that promote financial responsibility.
During Season 15 of MPL Philippines, fans joined BPI-led activities at the venue.
Mobile Legends: Bang Bang has over 110 million monthly users. In the Philippines, it is especially popular among people aged 18 to 34. A large number of players also make in-game purchases using virtual currency called Diamonds.
BPI hopes the partnership will lead more gamers to open digital savings accounts like #MySaveUp and #SaveUp. These accounts can be used to manage in-game spending and save money at the same time.
Through this effort, BPI is looking to reach new customers and support the esports community by making financial services more accessible.
Do you think more banks will partner with gaming communities in the future?
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