ASUS Republic of Gamers (ROG) used its Dare to Innovate virtual event at CES 2026 to present a wide range of next-generation gaming hardware, while also marking its 20th year in the gaming industry. The company showcased new laptops, desktops, motherboards, monitors, cooling systems, and accessories, all aimed at pushing performance, cooling, and display technology further.
The company says this year’s event reflects both its history and its future direction, combining new hardware designs, AI features, and a stronger focus on gaming culture and creative communities. ROG also highlighted the work of its ROG Lab, which serves as its experimental division for testing new ideas in performance, thermal design, and user-focused features.
Why It Matters: Gaming hardware is no longer just about raw power. Brands like ROG are now competing on cooling, displays, AI features, and design, as well as on how their products fit into streaming, content creation, and everyday use.
One of the main highlights is the new Zephyrus laptop lineup. The updated Zephyrus G14 and G16 now use Intel Core Ultra Series 3 processors and offer up to 50 TOPS of NPU performance for local AI tasks. The G14 can be configured with up to an NVIDIA GeForce RTX 5080 Laptop GPU, while the G16 goes up to an RTX 5090. ROG says GPU power limits have also been increased compared to the previous generation.
Both models now feature a new Nebula HDR display that can reach up to 1100 nits of brightness, with full DCI-P3 color coverage and improved contrast. ROG also redesigned the cooling system and added features such as a full-size SD card reader. An AMD Ryzen AI version of the G14 is also available with Copilot+ support.
ROG also refreshed the Zephyrus Duo 16, its dual-screen gaming laptop. It features two 3K OLED touchscreens running at 120Hz and can be configured with up to an RTX 5090 Laptop GPU. The dual-screen setup is aimed at users who game, stream, and create content on the same machine.
Another major announcement is a collaboration with Kojima Productions. At the center of this partnership is the ROG Flow Z13-KJP, a 2-in-1 device inspired by the Ludens character. It runs on an AMD Ryzen AI Max+ 395 processor and is designed to work as a tablet, laptop, or compact gaming system. ROG also introduced matching themed peripherals, including a headset, mouse, and mouse pad.
On the desktop side, ROG introduced the G1000, a large gaming PC that features a built-in holographic fan system capable of displaying custom visuals. The system can be configured with high-end NVIDIA or AMD graphics cards, up to 128GB of memory, and PCIe 5.0 storage. ROG says the case and cooling layout are designed to keep noise and temperatures under control even during long gaming sessions.
ROG also announced several new motherboards, including the Crosshair X870E Glacial and Crosshair X870E Dark Hero, as well as new Strix Neo series boards for more mainstream builds. These focus on PCIe 5.0 support, faster storage, and AI-assisted tuning features.
Cooling and displays were also a big part of the showcase. ROG introduced new AIO liquid coolers, including models with large curved displays on the pump housing. On the monitor side, the company showed new OLED displays such as the Swift OLED PG27UCWM and PG34WCDN, which focus on higher refresh rates, improved brightness, and better durability.
ROG also presented the XREAL R1 gaming glasses, which act as a wearable display for PCs, consoles, and handheld devices. New audio products were also introduced, including the ROG Kithara headset and the Cetra Open Wireless earbuds. For input devices, the new Falchion Ace 75 HE keyboard focuses on adjustable actuation and faster response times.
With this wide set of announcements, ROG is showing that its gaming ecosystem now goes beyond just PCs and laptops, covering displays, audio, accessories, and even wearable screens. Which of these do you think will matter most to gamers over the next few years?
