In the ever-evolving landscape of smartphone affordability, a recent report by Picodi.com’s analyst team unveils intriguing insights into the accessibility of Apple’s latest iPhone 15 Pro (128 GB) in different countries.
The “iPhone Index” report, now in its sixth iteration, has discovered that Filipinos can now acquire the coveted device in significantly fewer days than the previous year, showcasing an encouraging trend in smartphone affordability.
Released at a consistent price of PHP 70,990, the iPhone 15 Pro maintains its value from the previous year. However, the latest analysis indicates that the average Filipino now needs just 79.5 days of work to make the purchase. This marks a substantial 11.4-day reduction compared to the 90.9 days required in 2022, demonstrating a noteworthy improvement in accessibility.
This is what the iPhone Index looked like in the Philippines in the last 6 years:
- 2018 – 156.6 days
- 2019 – 96.2 days
- 2020 – 88.2 days
- 2021 – 90.2 days
- 2022 – 90.9 days
- 2023 – 79.5 days
Surprisingly, Switzerland emerges as the leader in smartphone affordability, where its citizens can earn enough to purchase the newest iPhone in just 4.2 days. This impressive figure highlights the stark contrast in economic dynamics between countries and their citizens’ ability to attain the latest tech gadgets.
On the other end of the spectrum, Türkiye ranks at the bottom of the list, with its citizens needing 123.7 days of work to afford the iPhone 15 Pro. Following closely behind are the Philippines with 79.5 days and Brazil with 66.6 days, indicating significant disparities in income and purchasing power among these nations.
The “iPhone Index” report not only sheds light on the changing dynamics of smartphone affordability but also emphasizes the importance of economic factors in influencing consumers’ purchasing decisions. As technology continues to advance, it remains crucial for consumers to have access to essential gadgets like smartphones, and these findings highlight the progress made in bridging the gap in smartphone accessibility for Filipinos.
With the global landscape of smartphone affordability constantly shifting, this annual report serves as a valuable resource for consumers, policymakers, and tech enthusiasts alike. It not only provides insight into the state of technology accessibility but also offers a glimpse into the economic disparities between nations in an increasingly interconnected world.