GrabMart, Grab’s everyday goods delivery service, welcomes new major retail partner chains in Southeast Asia. It also introduced a new “Shopper” solution to support its growing retail partnerships in the region.
“Eighty-five percent of our GrabMart users in Q22021 came from GrabFood. This goes to show that our superapp offering is particularly attractive to Southeast Asia’s mobile-first consumers who value the ease of accessing multiple everyday services, from on-demand mobility, to food delivery and grocery shopping, in one app. We are excited to welcome some of the largest grocery retailers in Southeast Asia onto our platform. Together, we can ride on the rising instant delivery trend and provide consumers greater variety and convenience through GrabMart,” said Demi Yu, Regional Head of Deliveries, Grab.
New major retail partner chains
New partners joining GrabMart include Indomaret in Indonesia, a convenience store chain with over 15,000 stores; Big C in Thailand, which is a hypermarket chain with over 1,000 outlets; Lotus’s Malaysia (formerly Tesco Malaysia), with over 62 locations; S&R in the Philippines, known for its members-only discounts; and Mega Market in Vietnam, a leading wholesaler and distributor of grocery products. Buyers can shop at these stores and earn Ovo Rewards and GrabRewards points for every transaction.
Shopper, Grab’s shopping assistant solution
“Shopper”, Grab’s shopping assistant solution, plans to go on trial this year in selected supermarkets. The feature will be built-in to the Grab Driver superapp where a digital shopping list is provided to the retail staff to pick and pack the grocery orders. In addition, the retail staff can notify the customer in real-time if items are sold-out, suggest replacement options, and send photos of the items through the in-app GrabChat feature. Changes to the customer’s original orders will also be reflected in real-time in the Grab user app.
“As online grocery shopping gains popularity, we are seeing consumers placing larger grocery orders on GrabMart. Our new shopping assistant solution will meaningfully improve the experience for both our retail partners and consumers. This is one of the many enhancements we are working on to support this rapidly-growing business,” added Yu.
GrabMart is currently available across Grab’s eight operating markets and features a one-stop marketplace for grocery shopping that also has instant, next-day, and scheduled delivery options. In addition, it also has its online supermarket brand called GrabSupermarket and is currently operating in Singapore, Malaysia, and the Philippines.