YouTube is expanding its subscription offerings in the Philippines with the upcoming launch of YouTube Premium Lite, joining YouTube Premium and YouTube Music. The development comes after existing Premium subscribers received emails about changes to the platform’s terms and conditions, which mentioned the Lite tier.
Why it Matters: YouTube Premium Lite aims to provide a more affordable ad-free experience for users who want uninterrupted viewing without the full features of YouTube Premium. This could make ad-free YouTube access available to a wider audience in the Philippines.
YouTube Premium Lite offers ad-free viewing across devices but does not include offline downloads or background playback, features available in the full YouTube Premium package. Pricing for the Philippines has not yet been announced.
The introduction of Premium Lite highlights YouTube’s effort to cater to varying viewer needs and expand its subscription base in the country.
