Power Mac Center (PMC) hosted a nationwide midnight launch event for the highly anticipated iPhone 16 series, drawing crowds of excited customers across four key locations: Greenbelt 3 in Makati, SM Mall of Asia in Pasay, Robinsons Galleria Cebu, and SM Lanang in Davao. This marked a significant event for Apple enthusiasts in the Philippines, eager to be among the first to get their hands on Apple’s latest flagship device.
The midnight launch took place on October 18, 2024, with festivities starting as early as 9 PM at the different locations. The event was more than just about buying the latest iPhone—it was a celebration that included live performances, games, and giveaways, making it a fun and interactive experience for customers and fans alike.
Festivities and Performances at Each Venue
Each of the four locations hosted its unique blend of entertainment to keep the crowd engaged as they awaited the midnight countdown. At Greenbelt 3, hip-hop dance group UPeepz set the tone for the evening, captivating the audience with their high-energy dance moves. Later, well-known Filipino singer Barbie Almalbis took the stage, performing her popular hits, followed by the OPM band Sponge Cola. The show at Greenbelt was hosted by Ai Dela Cruz and Sam YG, adding a lively dynamic to the countdown as the midnight release approached.
Over at SM Mall of Asia, the event was similarly festive. The dance group UPeepz made an appearance here as well, joining forces with performers Jayda and the band The Juans to entertain the crowd. The countdown event was hosted by Show Suzuki and Aiyana Perlas, both keeping the audience excited as they neared the moment when the iPhone 16 would finally be available for purchase.
In Cebu, the midnight launch took place at Robinsons Galleria Cebu, where local synth-pop duo Mandaue Nights played to a crowd that eagerly awaited the midnight release. Mandaue Nights’ unique sound brought a touch of Cebu’s musical talent to the celebration. Joining them on stage were Never the Strangers and pop-rock band Over October, both of whom were flown in to add to the entertainment for the night. Host Debbie Then led the countdown in Cebu, keeping the audience hyped for the launch.
Finally, in Davao, the midnight event at SM Lanang featured alternative hip-hop group PLAYERTWO, who gave a performance that brought energy and excitement to the crowd. They were joined by singer-songwriter Fern, with Rhodes hosting the Davao countdown. Fans in Davao enjoyed live performances while eagerly waiting for their chance to be among the first to purchase the iPhone 16.
Midnight Unveil and Offers for Pre-Order Customers
At exactly midnight on October 18, the doors to all four locations opened, and customers who had pre-ordered their iPhone 16 were finally able to claim their devices. The pre-order process allowed customers to secure their phones in advance, avoiding the risk of stock shortages at the launch. Power Mac Center ensured that pre-order customers were prioritized, giving them a seamless experience as they picked up their new iPhones from the store.
Those who had not pre-ordered were still able to purchase the iPhone 16, though the devices were quickly being claimed as more and more customers arrived. Power Mac Center and The Loop outlets nationwide are stocked with the new iPhone models, and customers who couldn’t attend the midnight launch can visit any of the 120 stores to get their hands on the latest iPhone.
Exclusive Deals and Perks for Attendees
Power Mac Center didn’t just stop at selling the iPhone 16. Customers who attended the midnight launch were treated to a range of special deals and perks, both at the venues and through online channels. PMC rewarded customers with premium accessories like phone cases, screen protectors, and chargers from partner brands, such as Belkin, Cygnett, and ZAGG. Additionally, for every iPhone 16 purchase, customers were given discount vouchers for future purchases at Power Mac Center and The Loop stores.
Exclusive to the launch, customers could also participate in the Gadget Giveaway Promo, which offered discounts of up to 15% on select Apple accessories. In addition, those who bought an iPhone 16 at the midnight event were given special perks, such as free travel vouchers worth up to PHP 3,000 for GrabCar bookings, hotel discounts, and access to exclusive giveaways. These perks, combined with the excitement of the midnight release, made the experience memorable for many attendees.
Financial Plans and Payment Options
For customers concerned about the price of the iPhone 16, Power Mac Center has partnered with several major banks and financial institutions to make it easier to own the latest iPhone. BPI, PNB, and Home Credit are offering payment options that include 0% installment plans for up to 24 months, with some banks providing additional rebates for early buyers.
For example, BPI customers can purchase the iPhone 16 in 6, 12, or 24-month installments and receive a rebate of up to PHP 4,000 when using their BPI credit card. Similarly, PNB cardholders can enjoy rebates of up to PHP 8,000 with a minimum spend. These offers make it easier for more customers to upgrade to the iPhone 16 without having to pay the full price upfront.
Additionally, Home Credit offers installment plans with 0% interest for up to 12 months, allowing customers to purchase the iPhone 16 with a minimal initial payment. This offer is available in select Power Mac Center branches until January 31, 2025, giving customers plenty of time to take advantage of this flexible payment plan.
Trade-In Program and Device Upgrade
Power Mac Center also announced a Trade-in Program for customers who want to upgrade their old iPhone devices. Under this program, customers can trade in their qualified iPhone models and receive credit toward the purchase of the new iPhone 16. Depending on the condition of the old device, customers can receive significant savings, making it easier to switch to the new model. The trade-in program is available both in-store and online, allowing customers from all over the Philippines to participate.
iPhone 16 Series Now Available Nationwide
For those who missed the midnight launch, the iPhone 16 series is now available at all Power Mac Center and The Loop stores across the country. With 120 stores nationwide, customers can visit the nearest branch to purchase their device. The iPhone 16 comes in several variants, allowing customers to choose the model that best fits their needs. Power Mac Center is also offering limited-time promotions until October 22, 2024, so customers are encouraged to visit early to take advantage of the deals.
