Canon has introduced the EOS C50 in the Philippines, a compact full-frame cinema camera built for filmmakers and creators who need professional video quality in a portable body.
Why it matters; The EOS C50 gives Filipino creators access to full-frame cinema features in a lightweight design, making it easier to produce content for film, social media, and commercial platforms without carrying heavy gear.
Canon Marketing Philippines showcased the camera during The Next Big Scene launch eventin Makati City, where it brought together filmmakers and content creators to test the EOS C50 through hands-on demos. Guests explored how its size, handling, and video capabilities can support documentaries, ads, social media reels, and studio projects.
The EOS C50 features up to 7K 60p internal RAW recording and 3:2 open gate capture, allowing users to take full advantage of the 7K sensor for reframing and multi-format editing. Simultaneous crop recording lets the camera capture full 4K footage while recording 2K vertical or square clips in one take. This helps creators produce horizontal, vertical, and square content without repeating shots.
Industry professionals Paolo Ruiz, Ian Celis, Gabby Cantero, and Carlo Obispo joined a fireside chat during the launch. They discussed vertical-format storytelling, ergonomics, workflow setups, and how features like open gate and multi-format recording support modern production needs.
Canon executives Jian Liu and Anuj Aggarwal said the brand aims to give Filipino storytellers versatile tools that help them overcome technical limitations while meeting the demands of today’s fast-moving content landscape.
Availability and price: The Canon EOS C50 starts at PHP 189,998 for the body only with an XLR handle in tow.
Do you see the EOS C50 becoming part of your workflow next year?
