Globe Telecom (Globe) emerged as the country’s favorite telco brand based on the recent study made by an international market research firm, The Method Research. It specializes in primary market research focusing on digital surveys and provides valuable insights into some of the world’s best brands and institutions.
The study aims to gather general insights into the local population’s behavior, consumption, and preferences. Thus, respondents must live in the Philippines and be over 18 years old. The sample of respondents taken per island is also representative of the nation’s population.
Breaking down the respondents, the majority of them, or 78.2% belong to the 18-24 age bracket. About 72% are female, and 28% are male. Most of them are from Luzon – 52.85%, followed by the Visayas – 29.63%, and Mindanao – 17.52%.
According to The Method Research (Pulse Poll Philippines) October survey, nearly 4 out of 10 Filipinos nationwide preferred Globe as their telco of choice, garnering a score of 39.1%, three points higher than the 36.1% recorded in August 2021. Compared to its competitors, Globe led over Smart, whose score dropped to 17.3% from 22.5%. Other providers posted the following ratings: PLDT – 15%, TNT – 13.5%, TM – 9.8%, and DITO – 5.3%. Globe was also the preferred telco in Luzon with 42.2%, Visayas -34.1%, and Mindanao – 38.6%.
“We’re happy with the new results, seeing that Globe remains a trusted brand among Filipinos. We continue to upgrade and expand our network for a better experience. In addition, we make our offers more relevant by providing customers with everyday essentials that would help uplift their lives,” said Ernest Cu, Globe President and CEO.
