Globe Telecom has launched “Globe of Good,” a new brand that brings together its various sustainability programs and community efforts under one identity. This move aims to strengthen Globe’s ongoing work in addressing social, environmental, and economic challenges in the Philippines through partnerships, innovation, and inclusive support.
Why it matters: The creation of the ‘Globe of Good’ brand highlights Globe’s broader commitment to being a purpose-led company. Beyond offering connectivity, it signals a long-term strategy to invest in projects that help uplift communities and respond to urgent national issues like hunger, education, and climate change.
The new brand unifies Globe’s key impact programs, starting with the Hapag Movement—its flagship initiative addressing involuntary hunger. Through a mix of meal provision and livelihood training, the movement has reached over 125,000 families since the program started. More than 2,600 people have completed training programs on micro-entrepreneurship, while 2,300 have either started or expanded small businesses as part of its support system. The initiative works with a network of partners including Ayala Foundation, Caritas Philippines, and Tzu Chi Foundation, among others.
Under the “Globe of Good” umbrella, the company also launched the Globe Sustainability Academy, an internal training platform for its employees. It aims to help over 8,000 team members better understand their role in building a sustainable company and society. So far, over 6,000 employees have completed modules that cover topics like climate change, responsible digital use, and basic sustainability principles.
Online Safety and Responsibility
The initiative also includes a strong focus on online safety, aiming to promote responsible and sustainable internet use and protect individuals, especially children, from online risks. This involves various efforts, including educational campaigns, content filtering, and partnerships with other organizations.
Globe invests in technology to block malicious sites, including those with child sexual abuse content, promoting a safer online environment. Globe VP for Corporate Communications Yoly Crisanto has revealed that the Ayala-led telco company has invested more than USD 2.7 million for establishing content filtering technologies across its network to protect its users from harmful content.
Globe emphasizes the importance of responsible and sustainable internet use, ensuring that digital platforms are not used to cause harm. Globe partnered with organizations like the National Cyber Security Centre (NCSC) to provide educational resources and workshops on digital citizenship and online safety, especially for students. The MakeITSafePH Campaign focuses on raising awareness about cyberbullying and its impact on children’s mental health, encouraging responsible online behavior.
Globe collaborates with other telecommunication companies like Optus and Singtel to launch this program, which provides workshops and e-modules on digital citizenship and online safety for young people. Globe collaborates with various stakeholders, including government agencies and non-governmental organizations, to combat online threats and promote online safety.
Globe utilizes its “Globe of Good” influencers to share engaging content on key online safety topics via social media, such as cybersecurity best practices, SIM registration, and reporting spam.
Sustainability in Environment
To reach a wider audience outside the company, Globe also introduced “Climate Champions,” a mobile game that teaches players about simple climate-friendly practices. Designed for all ages, the game blends fun and education while encouraging real-life actions like conserving energy and proper waste disposal. Users can earn points for choosing sustainable options, making it an interactive way to raise awareness.
The brand also reflects Globe’s push to embed sustainability into its business processes. For example, the company has begun aligning its supply chain with environmental, social, and governance (ESG) standards by training vendors and encouraging them to adopt sustainable practices. Through its Supplier ESG Scorecard, Globe tracks the performance of its suppliers across several ESG areas.
“Globe of Good” functions not just as a name but as a framework for how the company approaches development and social responsibility. It supports Globe’s larger vision of contributing to national development goals and the UN Sustainable Development Goals (SDGs), particularly in areas like zero hunger, quality education, decent work, and climate action.
User participation
Aside from program consolidation, the brand aims to make it easier for the public and stakeholders to connect with Globe’s impact efforts. A dedicated section on Globe’s website allows individuals to donate, volunteer, or learn more about the ongoing projects, strengthening participation from both private citizens and corporate partners. Globe is enabling Filipinos to support social and environmental causes through everyday mobile activities.
GoGIVE (via GlobeOne app):
- Converts Globe Prepaid users’ mobile data usage into “hearts.”
- Hearts are automatically donated to causes like animal rescue, forest protection, women’s digital literacy, children’s education, and healthcare.
- Encourages positive impact through regular online activities such as streaming, gaming, and chatting.
Globe Rewards:
- Users can donate earned points to partner organizations like:
- Hapag Movement
- Philippine Animal Welfare Society (PAWS)
- PGH Medical Foundation
- Hineleban Foundation
- In 2024, Php17.8 million worth of donations were collected.
- Points help fund food security, environmental protection, and healthcare initiatives.
GCash’s GForest:
- Users collect green energy from transactions (e.g., paying bills, buying load).
- Energy is used to plant virtual trees that GCash converts into real ones.
- Over 4 million trees planted as of 2024, covering 14,300+ hectares.
- Supported 11,200 farming families through reforestation and agroforestry.
Globe frames these efforts as part of a broader movement to integrate purpose into everyday digital actions, showing that small habits can contribute to lasting change.
Through “Globe of Good,” Globe plans to expand its partnerships with NGOs, local governments, and civil society organizations to ensure that its efforts reach more communities in need. The brand also aims to help foster a culture of sustainability among Filipinos by making ESG practices more relatable and actionable.
More information about Globe’s community programs and sustainability efforts is available at their official website.
Do you think more companies in the Philippines should launch similar sustainability platforms to support local communities?
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