Google has released its 2025 Year in Search lists, showing the top trending topics among Filipino users. The most searched term overall was Gemini AI, reflecting growing interest in AI tools for daily tasks and projects.

Why It Matters: Search trends show what topics and events shape public interest. This year highlights how Filipinos rely on online resources not only for entertainment but also for news, safety, and information.
Other top searches included Halalan 2025, related to the national midterm elections, and earthquakes, which prompted users to seek updates and safety alerts. In entertainment, Netflix’s Squid Game remained a major trend after its series finale. Roblox and its in-game variant Grow a Garden also ranked among the most popular searches, especially among younger audiences.
Filipino personalities also drew significant attention. Tennis player Alex Eala was the top female personality and fourth in sports, while boxing legend Manny Pacquiao ranked second in sports. Local singer Dionela topped the male Filipino personality list with his hit “Marilag,” ahead of Netflix’s K-Pop Demon Hunters’ song “Golden.”
Streaming shows dominated the Shows and Series category, with titles exclusively available online, mainly on Netflix. This reflects the growth of digital media in the Philippines, which had a 16% year-on-year expansion in 2025, alongside Indonesia and Vietnam.
Here’s the full list of top search trends in the Philippines this year:
Overall Top Searches – Philippines
- Gemini AI
- Halalan 2025 results
- Grow a Garden
- earthquake near me
- women in STEM fields
- Squid Game
- digibooth
- National ID
- OKC vs Indiana
- Khan Academy
Top News Searches – Philippines
- Halalan 2025 results
- earthquake near me
- Maguad siblings
- National ID
- Senatorial candidates 2025
- International Criminal Court
- earthquake safety information
- new Pope
- LET results 2025
- eGovPH
Top Sports Searches – Philippines
- Halalan 2025 results
- earthquake near me
- Maguad siblings
- National ID
- Senatorial candidates 2025
- International Criminal Court
- earthquake safety information
- new Pope
- LET results 2025
- eGovPH
Top Shows or Series Searches – Philippines
- Squid Game
- When Life Gives You Tangerines
- S Line
- Bon Appétit, Your Majesty
- Ang Mutya ng Section E
- Monster: The Ed Gein Story
- Friendly Rivalry
- How To Tame A Silver Fox
- Head Over Heels
- Forever After, Never Again
Top Songs Searches – Philippines
- Tibok
- Marilag
- Golden
- Multo
- Nandito Ako
- You’ll Be In My Heart
- Dive
- Die with a Smile
- Gnarly
- Opalite
Top Games Searches – Philippines
- Tibok
- Marilag
- Golden
- Multo
- Nandito Ako
- You’ll Be In My Heart
- Dive
- Die with a Smile
- Gnarly
- Opalite
Top Male Personality Searches – Philippines
- Tibok
- Marilag
- Golden
- Multo
- Nandito Ako
- You’ll Be In My Heart
- Dive
- Die with a Smile
- Gnarly
- Opalite
Top Female Personality Searches – Philippines
- Alexandra Eala
- Bea Borres
- AJ Raval
- Twice
- Katherine Luna
- Andi Eigenmann
- Jo Yuri
- Claudia Barreto
- Jessica Sanchez
- Mika Salamanca
Top Movie Searches – Philippines
- Final Destination
- Kpop Demon Hunters
- Superman
- Thunderbolts
- Minecraft Movie
- The Gorge
- 28 Years Later
- Conjuring
- How to Train Your Dragon
- Weapons
Top Farewell Searches – Philippines
- Barbie Hsu
- Emman Atienza
- Pope Francis
- Kim Sae Ron
- Nora Aunor
- Gloria Romero
- Juan Ponce Enrile
- Ricky Davao
- Michelle Trachtenberg
- Pilita Corrales
Top Korean Series Searches – Philippines
- Barbie Hsu
- Emman Atienza
- Pope Francis
- Kim Sae Ron
- Nora Aunor
- Gloria Romero
- Juan Ponce Enrile
- Ricky Davao
- Michelle Trachtenberg
- Pilita Corrales
Top AI-related Searches – Philippines
- Gemini AI
- DeepSeek
- Claude
- BLACKBOX.AI
- LMArena AI
- Verse
- “Humanize this” prompt
- ChatGPT
- Veo 3
- Nano Banana
With AI, local personalities, and streaming content leading searches, which trends do you think will define Filipino interests in 2026?


















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