Haier Philippines, in partnership with Abenson, has launched its latest Mini LED TV during an event held at the Abenson Quezon Avenue Flagship Store.
Why it matters: The new Haier Mini LED TV adds a new option for Filipinos looking to upgrade to smarter home entertainment, with features like AI-powered controls, Dolby support, and mini LED backlighting.
The launch event, titled “Where Color Meets Innovation,” included product demos, celebrity appearances, and a live performance. It was hosted by Aiyana Perlas and Noel Blanco and attended by executives from both companies, including Haier Philippines CEO Xuhong Yan and Abenson’s Joy De Leon.
Haier Senior Marketing Manager Angeli Patricio said the new Mini LED TV is part of their goal to help Filipinos build smarter homes. Abenson Marketing Head Apple Ma said the partnership reflects their shared goal to enhance the home entertainment experience in the country.
One of the event highlights was the official unveiling of the TV, which lit up with a demo showing its True Color Pro feature. Haier says this technology improves color accuracy, contrast, and viewing clarity. Product Manager Jayden presented its full list of features, which include:
- 4K HDR resolution
- Dolby Vision and Dolby Atmos support
- Mini LED backlighting
- Built-in AI with voice controls
- Game Mode Pro for lower input lag
Among the guest speakers were Chito Miranda, gamer Cherizawa, and lifestyle influencer Shanaia Gomez, who each shared how they use TVs like this one for music, gaming, and smart home routines.
The Haier Mini LED TV is now available in Abenson branches and online stores nationwide.
Would you consider upgrading your current TV to one with mini LED and AI features like this?
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