iFFALCON has introduced its new U Series Smart TV lineup, headlined by the U75, in the Philippines. The brand is targeting gamers, movie lovers, and sports fans with displays that feature high refresh rates, wide color coverage, and modern design.
Why it Matters: Smart TVs are no longer just about bigger screens. With gaming, streaming, and live sports now central to home entertainment, consumers are looking for displays that balance smooth motion, vivid colors, and surround sound without a steep price tag. iFFALCON aims to offer this mix through its new models.
The U Series features a 144Hz native refresh rate to minimize motion blur and lag, making it suitable for fast-paced games and action scenes. Its wide color gamut with 93% DCI-P3 coverage provides more accurate and vivid colors compared to standard TVs.
For gamers, iFFALCON includes Game Master Mode, which enables Auto Low Latency Mode (ALLM), Shadow Enhancement, Aiming Aid, and Screenshot Mode. Depending on the model size, variable refresh rates reach up to 288Hz, giving players smoother and more responsive visuals.
The TVs are also equipped with Dolby Vision and HDR10 for improved contrast, alongside Dolby Atmos audio for immersive sound. The AiPQ Pro processor enhances picture quality by optimizing brightness, contrast, and clarity in real-time.
On the software side, the U Series runs on Google TV with built-in Google Assistant voice controls. The TVs also feature a slim, metallic bezel-less design to maximize viewing area.
Availability and Sizes: The iFFALCON U75 is available in 75-inch, 65-inch, and 55-inch sizes. The U65 comes in 75-inch, 65-inch, 55-inch, 50-inch, and 43-inch options. Meanwhile, the S55 is offered in 43-inch, 40-inch, and 32-inch sizes. All models are available through e-commerce platforms and select retail partners.
With more global brands introducing high-refresh-rate smart TVs at competitive prices, will iFFALCON’s U Series attract Filipino consumers looking to upgrade their home entertainment setup?
