Infinix outs Pre-order details for ITZY Yuna-approved NOTE 60 Series

Infinix has announced YUNA from K-pop group ITZY as its first global brand ambassador, marking a new step in the company’s international branding efforts. The partnership coincides with the global debut of the Infinix NOTE 60 Series, which will be introduced as part of the company’s yearly flagship lineup.

Why It Matters: This move shows Infinix’s push to strengthen its presence in the more premium smartphone segment while appealing to younger users who value identity-driven technology experiences. By linking a global pop culture figure with its product launch, the company is aligning its marketing approach with lifestyle-focused tech branding trends.

The collaboration positions YUNA as the face of Infinix’s campaign centered on youth expression and creativity. According to the brand, the partnership aligns with its “Joy Tech, Beyond Limits” direction, which focuses on connecting technology with self-expression and everyday user experience.

YUNA shared her excitement about the partnership, saying she looks forward to connecting with fans in a new way through Infinix and highlighting messages of confidence, joy, and individuality. She noted that the collaboration reflects shared values between her and the brand in terms of creativity and personal expression.

Infinix Philippines marketing manager Charisma Buan said the partnership aims to reshape how the brand presents its products, shifting the focus from specifications to user experience and lifestyle storytelling. The company said it plans to integrate YUNA’s image into the positioning of the NOTE 60 Series for younger global audiences.

The Infinix NOTE 60 Series launch also highlights the brand’s collaboration with partners such as Qualcomm Technologies, Inc., Pininfarina, and SOUND BY JBL, signaling an ecosystem-based approach to its devices rather than focusing only on hardware improvements.

Pre-orders for the Infinix NOTE 60 Series will run from April 10 to April 21, 2026 at official Infinix kiosks and concept stores. Customers who reserve with a PHP 500 deposit will receive a PHP 1,000 discount, a free GTBUDS 4 unit, and a raffle entry for prizes including a Ducati Panigale V2 and VIP concert tickets. Claiming will take place from April 22 to April 26, 2026.

The Infinix NOTE 60 Series will be officially available following the pre-order period across Infinix stores and kiosks nationwide.