vivo has officially confirmed that the vivo V70 is arriving in the Philippines on February 28, 2026, marking a new chapter for the brand’s V Series through a collaboration with POP MART and its character IP, ZSIGA. The smartphone will debut in an exclusive Golden Hour colorway, alongside another option called Alpine Gray. The announcement places strong emphasis on style, identity, and creative partnerships instead of focusing only on hardware upgrades.
Why it Matters: Smartphone brands are increasingly mixing technology with fashion and pop culture, showing a shift toward attracting younger users who value design, personalization, and lifestyle appeal alongside performance and camera features.
The partnership carries the theme “Bloom Under the Sun,” linking fashion, imaging, and personal identity. vivo and Pop Mart aim to connect with younger audiences by blending creative storytelling with smartphone aesthetics. The Golden Hour color draws inspiration from the warm tones of a sunset and aligns with ZSIGA’s “Under The Sun” series, promoting individuality and self-expression. For users who prefer a simpler finish, Alpine Gray provides a refined and minimalist alternative.
The vivo V70 also introduces a refreshed exterior focused on both elegance and durability. It uses an aerospace-grade aluminum alloy frame designed to resist drops, deformation, and corrosion in daily use. The camera module is now crafted from metal material to enhance the premium feel, while the matte glass rear panel helps reduce fingerprints and stains. On the front, the device features ultra-thin 1.25 mm bezels for a more immersive viewing experience.
Filipino consumers are invited to watch the official unveiling of the vivo V70 on the vivo Philippines Facebook page on February 28, 2026 at 5 PM, where the Golden Hour edition and the Pop Mart ZSIGA collaboration are expected to be highlighted in full. With its focus on design identity and pop culture influence, will this lifestyle-driven direction resonate with local smartphone buyers?
