HONOR has introduced the HONOR ALPHA PLAN, a three-step strategy designed to transform the company from a smartphone manufacturer into a global AI-driven device ecosystem leader.
Why it matters: HONOR aims to reshape the tech industry by developing AI-powered devices, pushing for an open ecosystem, and maximizing human potential through artificial intelligence.
Global technology brand HONOR has unveiled the HONOR ALPHA PLAN, a strategic initiative aimed at transforming the company from a smartphone manufacturer into a leading AI device ecosystem entity. This visionary three-step plan outlines HONOR’s commitment to pioneering advancements in artificial intelligence and fostering an open, collaborative ecosystem that maximizes human potential.
Three-Stage Plan:
- Development of Intelligent Phones: HONOR plans to collaborate with partners to break technological boundaries and co-create a new paradigm for AI devices in the agentic AI era. This involves integrating human-centric AI designed to enhance user experiences and capabilities.
- Expansion into AI Ecosystems: The second phase focuses on transcending industry boundaries to establish a new standard for AI ecosystems in the physical AI era. This step emphasizes the creation of interconnected devices and services that seamlessly integrate into users’ daily lives.
- Empowering Consumers: The final stage envisions empowering individuals in both digital and physical realms, aligning with HONOR’s vision to provide an intelligent device ecosystem that unlocks human potential and benefits society at large.
The term “ALPHA” symbolizes HONOR’s relentless pursuit of technological excellence. Drawing from the first letter of the Greek alphabet, it signifies new beginnings and leadership. Additionally, the design of the lowercase “α” incorporates the Chinese character for “human” (人), reflecting HONOR’s commitment to human-centric innovation and its global vision to create value for consumers worldwide.
According to Canalys, the ALPHA PLAN reaffirms HONOR’s dedication to AI investments, especially in a pivotal year for on-device AI development. In 2024, HONOR ranked as the fifth-largest AI-capable Android smartphone vendor globally, boasting the second-highest average selling price among its peers, just behind Samsung.
The company has demonstrated leadership in AI product development, introducing features like intent-based user interfaces and the Magic Portal, and was the first Android vendor to integrate DeepSeek into its flagship smartphones, albeit initially limited to mainland China.
In 2025, as part of the ALPHA PLAN’s initial phase, HONOR is expected to intensify efforts in developing AI-enabled features, focusing on AI agent capabilities, connectivity, and security enhancements such as AI Deepfake Detection on smartphones. Concurrently, HONOR aims to expand its ecosystem devices to build a more comprehensive hardware platform, reaching users in both domestic and international markets.
Through the ALPHA PLAN, HONOR calls on industry peers to unite in addressing the challenges and opportunities presented by AI technology. The company advocates for an open industry approach to fully embrace the exciting AI future, emphasizing collaboration to benefit all of humanity.
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