Abenson is now accepting pre-orders for the new iPhone 17 series in the Philippines. Customers can secure their devices from October 9 to 16, 2025, through Abenson stores or its official website, with exclusive freebies, bank offers, and raffle prizes up for grabs.
Why It Matters: The iPhone 17 series marks Apple’s latest generation of smartphones, and Abenson’s pre-order event gives Filipino buyers access to installment plans, bundled freebies, and special launch activities nationwide.
Buyers can choose among the iPhone 17, iPhone 17 Pro, and the new iPhone Air. Those who pre-order in-store may join the midnight launch happening at select branches, including Abenson Global City, Waltermart Sta. Maria, Alabang Town Center, and UP Town Center. Online pre-orders can also be made through the official Abenson website at abenson.com/promos/apple-iphone-17-pre-order.
Customers who pre-order any iPhone 17 Pro or iPhone 17 Pro Max will receive a free personal refrigerator worth PHP 5,995, while those who purchase an iPhone 17 or iPhone Air will get a free mini party box worth PHP 4,999. These freebies can be claimed in-store on October 17, 2025.
| Model | Capacity | Cash/ Straight (PHP) | 24 Months Installment (PHP) |
| iPhone 17 Pro | 256GB | 79,990 | 3,666.25 |
| 512GB | 94,990 | 4,332.92 | |
| 1TB | 109,990 | 4,999.58 | |
| iPhone 17 Pro Max | 256GB | 86,990 | 3,999.58 |
| 512GB | 101,990 | 4,666.25 | |
| 1TB | 116,990 | 5,374.58 | |
| 2TB | 146,990 | 6,749.58 | |
| iPhone Air | 256GB | 72,990 | 3,332.92 |
| 512GB | 87,990 | 4,041.25 | |
| 1TB | 102,990 | 4,707.92 | |
| iPhone 17 | 256GB | 57,990 | 2,666.25 |
| 512GB | 72,990 | 3,332.92 |
Abenson also offers installment plans starting at PHP 3,666.25 per month for 24 months. In partnership with various banks, the retailer extends additional perks, including discounts, cashback, and 0% interest offers. Among them are:
- Metrobank: PHP 2,000 discount and 0% installment up to 36 months, valid October 9–19.
- BDO: Up to PHP 6,000 cashback and 0% installment for 12 or 24 months, valid October 9–19.
- BPI: 0% installment for 12 or 24 months, valid October 9–19.
- Security Bank: Up to PHP 5,000 cashback and 0% installment for 12 or 24 months, valid October 9–16.
- RCBC: 0% installment for 12 or 24 months plus exclusive freebies.
- UnionBank: PHP 1,000 cashback and 0% installment for 12 or 24 months, valid October 9–17.
- HSBC: 0% installment pricing for 12 or 24 months, valid October 9–19.
- PNB: PHP 3,000 cashback and 0% installment with a minimum spend of PHP 85,000, valid October 9–11 and October 17–21.
- GCash/GGives: 0.9% interest and zero downpayment, valid October 9–19.
- Home Credit: 0% interest for up to 24 months, valid October 9–19.
Customers can also take advantage of Abenson’s Shop Now, Pay Later program with up to PHP 15,000 off on select iPhone 17 models, payable up to three months later.
Every pre-order automatically qualifies for a raffle promo where winners can take home prizes such as a MacBook Air M2, iPad 11th Gen (A16, 128GB), Apple Watch SE 2, a Sony 55-inch Smart TV, or a Kolin 1HP window inverter air conditioner. The raffle draw is scheduled for October 22, 2025, while claiming of pre-orders runs from October 17 to 19, 2025.
The Abenson iPhone 17 pre-order promo runs from October 9 to 16, 2025, and is also available at Electroworld and Automatic Centre stores nationwide. Terms and conditions apply. DTI Fair Trade Permit No. FTEB-239064 Series of 2025.
Will you be lining up for the new iPhone 17 at Abenson?
