nubia Philippines has kicked off the holiday season by launching the nubia V80 Design and nubia Air, but this year’s highlight is its partnership with CoCo Fresh Tea and Juice. The collaboration brings limited-edition nubia x CoCo merchandise bundles that come with every purchase of the new devices, turning the launch into both a tech and lifestyle experience.
Why It Matters: The tie-up shows how smartphone brands are exploring lifestyle partnerships to connect with younger, trend-conscious Filipino consumers.
As part of its Find Your Vibe campaign, nubia is pairing its new phones with special CoCo items that aim to bring a fun, everyday lifestyle touch to each purchase. The promo also includes pay-day deals across several nubia models, giving shoppers freebies like portable speakers, fans, and the exclusive CoCo merchandise packs.
The nubia V80 Design features a 6.75-inch display with 120Hz refresh rate, a unibody rounded design, an octa-core 2.2GHz processor, and up to 20 GB of dynamic RAM. It also carries a 5000 mAh battery with fast charging and a customizable AI button for quick tools. Its camera setup includes a 50 MP main lens, a 16 MP front camera, and AI-enhanced photo tools such as Magic Eraser and Magic Unblur.
The nubia Air, which joins the launch lineup, offers a slim build with a 6.78-inch AMOLED display, 120Hz refresh rate, and up to 4500 nits brightness. It includes a 5000 mAh battery with 33W charging and durability features like IP69K, IP69, and IP68 water and dust resistance. It runs on MyOS and includes AI features for a simpler user experience.
The partnership with CoCo Fresh Tea and Juice is part of nubia’s effort to blend tech and lifestyle, aligning with its message of self-expression and creativity. The brand says the Find Your Vibe campaign aims to make devices feel more personal for users while adding small perks that fit into daily routines.
Will the CoCo partnership help nubia stand out in the busy holiday smartphone market?
