GCash, the Philippines’ leading fintech company, held its FutureCast 2024 event, showcasing a wave of groundbreaking technologies aimed at revolutionizing the country’s financial landscape and empowering Filipino users.
Focus on Financial Wellness
GCash President and CEO, Martha Sazon, highlighted their mission to “Change the Game” by offering Filipinos not just financial access, but also tools to achieve financial wellness.
Enhanced Security and Convenience
- Online PaySafe: This new feature ensures secure online shopping experiences.
- Gigi (AI Assistant): Gigi takes on a more prominent role, handling basic queries, enhancing security, and efficiently escalating complex issues.
- Send Money Protect: Partnering with Chubb, GCash provides affordable transaction insurance, combating online fraud.
Personalized User Experience
- Dashboard 3.0: Streamlined navigation for easy access to financial tools.
- GCat & Friends: A fun and educational interface to make managing finances engaging.
- Money Manager: Gain real-time insights into spending habits.
AI-Powered Features
- GScore AI: Receive a personalized financial score based on your activity.
- Hyper-Personalized Ads: Get relevant advertising based on your financial profile.
- GCoach AI: This AI tool offers personalized financial education guidance.
Sustainability and Social Impact
- GImpact: Reduce your carbon footprint with every purchase through GImpact.
- GFarm: A new program supporting Filipino farmers.
Future-Proofing Finance
- GCash Jr. and GSave Jr.: Introduce kids to responsible money management with parental controls and a junior savings account.
Global Expansion
- Global Reach: GCash plans to offer services in 16 countries by 2024, assisting Filipinos abroad.
- GTravel: Book travel seamlessly in one platform.
- GCash Tourist: Foreign visitors can enjoy GCash features for 30 days.
Next-Level Payments:
- Tap to Pay: This contactless payment system allows users to pay for goods and services simply by tapping their phones at participating merchants. (Think MRT stations!)
- Smartwatch Payments: GCash integrates with select Huawei smartwatches, enabling users to pay by displaying a QR code on their watch screen.
Simplified Transactions:
- International Cash-In: Filipinos abroad, particularly those in the US, can now conveniently cash in to their GCash accounts directly from over 12,000 partner banks.
Inclusivity for All:
- Tourist Access: Tourists visiting the Philippines can experience a smoother stay with 30-day access to basic GCash features like Scan to Pay and Send Money.
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