Globe Telecom has announced its most ambitious plan yet: to commence its largest network upgrade to date. This comes 10 years after the telco introduced mobile data in 2010 with its 3G network.
The Ayala-led network laid out a 3-pronged strategy to improve voice and data experience of its customers. The first is to accelerate cell site builds to expand coverage and increase capacity for data. With the strong support of ARTA and the recently signed Bayanihan to Recover As One or Bayanihan 2, the faster processing and release of various national and LGU permits are crucial to jumpstart the infrastructure builds to improve the country’s overall state of connectivity.
The second is to upgrade all its sites to have 4G/LTE using many different frequencies, which are important for both coverage and speeds. With 4G everywhere, the whole country will be data-ready and capable to meet the increasing demands of customers for bandwidth and faster speeds.
Its third thrust is to fast-track Fiber implementation to Filipino homes to improve data experience using wireline connectivity. As Filipinos spend more time at home because of the lockdowns, Globe hopes to address the growing demand for home broadband with a much larger fiber footprint, using only the most advanced technologies.
All the network upgrades are expected to be completed by 2021. Globe President and CEO Ernest Cu said, “Globe is in a much better position now to fulfill the demands of its customers. In heeding the call of the government, we shall endeavor to provide our customers with improved network performance and quality of service. We look towards the future where our country would have a strong digital economy backed by resilient and reliable connectivity.”