OnePlus may be nearing a major collapse as its parent company OPPO is reportedly scaling down the brand to a minimal operation, according to a recent report. The move could mean the end of OnePlus as an independent smartphone brand, with its remaining teams focused mainly on maintaining existing products and commitments.
The report describes a situation where OnePlus is no longer being built up for growth, but instead is being slowly dismantled across several markets. Several internal teams have already been reduced or shut down, and the brand’s global presence is said to be shrinking.
Why it Matters: OnePlus has long been a familiar name among Android users looking for alternatives to bigger brands. If the company is indeed being wound down, this could affect long-term software support, future product releases, and the overall competition in the smartphone market.
According to AndroidHeadlines, the situation is based on information from current and former employees as well as industry analysts. The report claims that OnePlus’ global smartphone shipments dropped sharply in 2024, falling from around 17 million units to about 13 to 14 million units, while OPPO’s overall shipments continued to grow slightly.
The report also says that OnePlus has lost ground in several key markets. In India, which used to be one of the brand’s strongest regions, many retail stores have reportedly closed and the brand’s share in the premium segment has dropped. In China, OnePlus’ market presence has also weakened, while operations in Western markets have been scaled back with office closures and staff reductions.
Several products are also said to have been canceled, including a follow-up to the OnePlus Open foldable and a smaller flagship model. The report suggests that most major decisions are now being made directly from China, with little independence left for regional teams.
So far, there has been no official announcement from OnePlus or OPPO about the brand’s future. The report says OPPO is expected to continue honoring warranties and software updates for existing devices, but the long-term direction of OnePlus remains uncertain.
If OnePlus is really heading toward a quiet exit, what will happen to users who still see the brand as their go-to Android alternative?
