DITO Telecommunity unveils new ‘DITO sa Puso Ko’ campaign

Marian Rivera, Dingdong Dantes now new DITO ambassadors

DITO Telecommunity, the fastest-growing telecom provider in the Philippines, takes a significant step forward as the country’s top-rated mobile network with the launch of its latest campaign, “DITO SA PUSO KO,” featuring Dingdong Dantes and Marian Rivera, stars of the blockbuster Filipino film “Rewind.” This campaign celebrates their affinity for DITO alongside the DITOZENS, who inspire the company’s relentless pursuit of excellent customer satisfaction and digital innovations.

The unveiling of an emotional online video, set to a special rendition of the beloved Filipino song “Dito Sa Puso Ko,” encapsulates the significance of DITO’s recent milestone as the Rated #1 Mobile Network in the Philippines, recognized by Ookla, a global authority in network intelligence and connectivity insights.

This campaign underscores DITO’s steadfast commitment to enriching the lives of Filipinos by providing reliable connectivity and innovative solutions to fulfill their digital aspirations. It also reflects the growing support for DITO, as more Filipinos embrace its high-quality products and services.

“Our latest campaign goes beyond showcasing our offerings; it’s a celebration of the mutual affection between us and our millions of DITOZENS. Their genuine endorsement, exemplified by the Ookla Rated #1 Mobile Network accolade, truly warms our hearts. We’re deeply grateful to be their top choice,” remarked Evelyn Jimenez, DITO’s Chief Revenue Officer-Consumer.

Renowned power couple DongYan, Dingdong Dantes, and Marian Rivera, known for their charisma both on and off-screen, join forces with DITO as the faces behind this exciting new chapter.

“Introducing Dingdong and Marian, our newest additions to the DITO family, is a strategic move to inspire more Filipinos to embrace our next-generation technology. Beyond their entertainment prowess, Dingdong and Marian are symbols of positive change and unity across diverse communities. Their role as digital ambassadors for DITO signifies a shared mission to empower and connect Filipinos nationwide,” explained Jasper Evangelist, DITO’s Brand and Marketing Director.

In the heartfelt online video of “DITO SA PUSO KO,” Dingdong and Marian initially hold the hearts, symbolizing their connection. Soon, hearts scatter, spreading DITO’s love to all. This imagery mirrors DITO’s journey, fueled by high-speed connectivity, affordable products, and unwavering support from DITOZENS, leading to widespread affection nationwide.

“At the outset, penetrating the market amid a longstanding duopoly posed significant challenges. However, with a customer-centric approach and a commitment to making a difference, DITO not only survived but thrived. Starting with a modest subscriber base, we now boast millions of loyal DITOZENS who embrace our brand and products. We’re truly grateful for their trust,” Jimenez reflected.

Embracing this milestone alongside Dingdong and Marian signals not just success but a commitment to raising DITO’s standards even higher.

“As we celebrate this achievement with gratitude, we recognize that it’s just the beginning. Moving forward, we remain dedicated to delivering consistent customer satisfaction, value-driven products, and inclusive next-generation technology for all Filipinos,” concluded Jimenez.

Carl writes for WalasTech when he's not working full-time. Give him tips and/or leads at [email protected].