Dreame names Cristiano Ronaldo as global ambassador in new partnership

Dreame Technology has announced a global partnership with football star Cristiano Ronaldo, naming him as its new global ambassador.

The smart home appliance brand said the collaboration marks a major step in its international expansion as it continues to grow its presence in home appliances and smart home products.

Why it Matters: Celebrity partnerships remain a key strategy for global consumer brands looking to expand recognition across markets. For Dreame, partnering with one of the world’s most recognizable athletes could help strengthen its visibility as competition in the smart home appliance space continues to grow.

Dreame said the partnership is built around shared values such as discipline, perseverance, and a focus on performance. Ronaldo, known for his long-running football career and training discipline, said he chose to work with brands that align with his standards.

“I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market,” Ronaldo said.

The partnership will be anchored by the campaign called “Dreame to Win,” which combines Ronaldo’s image with Dreame’s product ecosystem.

According to the company, the collaboration will cover its full range of smart lifestyle products, including indoor and outdoor smart cleaning devices, major smart appliances, personal care products, and small kitchen appliances.

Colm Chang, global president of Dreame, described the move as more than a sponsorship, calling it a long-term alliance between technology and sports. Chang Xinwei, Dreame global president, added that the partnership aims to show how technology and discipline can work together to improve daily life.

Dreame has been expanding globally through products powered by high-speed motor systems and AI-based smart home technologies, positioning itself in the premium appliance segment.

Could this be the start of more athlete-led smart home campaigns from tech brands?