TCL Electronics has renewed its partnership with actress Kathryn Bernardo as part of its 25th-anniversary celebration. The contract renewal was held on January 23 at Studio Simula, with TCL executives and Kathryn’s management team in attendance.

Why it matters: TCL’s partnership with Kathryn Bernardo highlights the brand’s commitment to reaching Filipino households with innovative home appliances. Her continued endorsement reinforces TCL’s position in the Philippine market.
TCL Philippines Brand Manager Joseph Cernitchez shared that Kathryn’s influence has helped strengthen the company’s message of “Inspire Greatness” over the years. Kathryn, in turn, expressed appreciation for TCL’s trust and praised the brand’s technology for its impact on Filipino homes.

Kathryn also shared her personal experience using TCL products, highlighting her TCL QLED PRO TV as a favorite for its picture quality and entertainment value. She emphasized that TCL devices make high-quality technology accessible to Filipinos.
TCL has confirmed that Kathryn will continue to lead upcoming marketing campaigns for its TVs, washing machines, air conditioners, and refrigerators. The company also promised new product innovations in 2025 as part of its long-term commitment to Filipino households.
What do you think of TCL’s continued partnership with Kathryn Bernardo?
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