Samsung demonstrated how artificial intelligence is changing the television experience with its latest Vision AI lineup, showcasing new display technologies and AI-powered features designed for gaming, fitness, movies, sports, and everyday entertainment.
Why it Matters: Televisions have evolved beyond their traditional role as screens for watching shows and movies. As more Filipinos use their TVs for gaming, fitness, streaming, and smart home experiences, manufacturers are integrating AI features that personalize content, simplify everyday tasks, and connect multiple devices within a single ecosystem. Samsung’s latest Vision AI lineup reflects this shift by combining intelligent software with advanced display technologies to create a more interactive home entertainment experience.
During an event held at BSK in Mandaluyong, Samsung transformed its newest TVs into interactive experience zones, allowing guests to explore how Vision AI enhances different activities.
“Today’s consumers expect their TVs to do more than simply display content,” said Chris Almazan, Head of VD Business at Samsung Philippines. “They want experiences that adapt to their interests, simplify everyday tasks, and make entertainment more immersive. Vision AI was built to deliver exactly that.”
Interactive experiences: Samsung organized several activity zones that showcased the capabilities of its latest displays. The “Shoot Your Shot” zone featured the Samsung OLED Vision AI TV, where guests competed in a basketball shooting game while experiencing OLED technology’s vibrant colors, deep contrast, and smooth motion.
The “Break a Sweat” zone highlighted the Samsung Neo QLED Vision AI TV and its SmartThings integration with a Galaxy Watch, allowing participants to monitor workouts and follow guided fitness routines on a larger screen.
Movie enthusiasts gathered at the “Fill in the Blanks” zone, powered by Samsung’s latest Mini LED Vision AI TV. Participants took part in a movie and television quote challenge while experiencing enhanced brightness, detail, and color accuracy.
Motorsport fans also tested their skills at the “Race to Glory” challenge, where the Samsung Odyssey OLED monitor powered a racing simulator in partnership with Apex Racing Philippines. The setup showcased fast response times and immersive OLED visuals designed for competitive gaming.
The activities concluded with a team trivia competition centered on gaming, sports, entertainment, and AI, demonstrating how Vision AI enhances picture clarity, motion handling, and viewing intelligence across different types of content.
Display technology and AI: Samsung also highlighted its latest display innovations, including Micro RGB and Mini LED technologies, emphasizing improvements in color accuracy, contrast, and image depth. Building on its Real Quantum Dot Technology for QLED TVs, the company demonstrated how its newest displays deliver more lifelike visuals while maintaining consistent picture quality across different viewing environments.
Powering these experiences is Vision AI Companion, an intelligent assistant designed to provide recommendations, answers, and personalized experiences directly through the television, making the TV a more interactive part of everyday life.
Entertainment ecosystem: Samsung noted that its Vision AI TVs include free access to Samsung TV Plus for streaming content and up to seven years of operating system upgrades, giving users access to more entertainment options and longer software support.
The event concluded with a performance by Filipino band The Itchyworms, celebrating the intersection of technology, entertainment, and the passions that bring people together.
As Samsung continues to expand its Vision AI ecosystem, the company is positioning its latest televisions as connected devices that go beyond traditional viewing by supporting gaming, fitness, streaming, and smart living experiences in a single platform.
Do AI-powered TVs offer enough value to change the way you use your living room screen beyond watching movies and shows?
Discover more from WalasTech
Subscribe to get the latest posts sent to your email.
Get the latest from WALASTECH directly on your Google feed.
Add as a preferred source on Google