ABS-CBN, KROMA, 917Ventures, introduce PIE Channel

Reaching 11 million TV households starting May 2022

ABS-CBN, KROMA, and 917Ventures introduce PIE (Pinoy Interactive Entertainment). It is the Philippines’ first real-time and multi-screen interactive “tradigital” channel that will allow Filipino viewers to watch TV shows, join all-day contests, build a following, and even control the storyline of a teleserye across multiple screens including TVs, laptops, desktops, and mobile devices.

“Filipinos are very social. We love hanging out with our friends, doing activities together, and simply having fun together. But this kind of connection is something we abruptly lost at the onset of the pandemic. Filipinos long for collective fun, and PIE hopes to fill that gap,” said KROMA Entertainment CEO Ian Monsod.

PIE is bringing back the classic game show “Pera o Bayong” which takes on a new level with an interactive format and prizes given away every hour to viewers at home. It is also introducing the country’s first interactive teleserye “UZI,” and reality show “Palong Follow,” where viewers will work together to find the Philippines’ next big digital content creator. The channel also has a roster of shows that will invite viewers to take part and own such as “Ekstra Ordinaryo,” “Bida Body Part” and “Playlist Natin.”

“Our goal as a company is to continue bringing pioneering digital solutions to Filipinos especially as the pandemic lingers. This time, with PIE, we want to bring our kababayans an entertainment experience they can share. We want Filipinos to have a new way to enjoy and celebrate every day wins to help uplift them despite their daily battles. We want them to feel like we are still together even while physically apart,” said Vince Yamat, Managing Director of 917Ventures.

“ABS-CBN is committed to bringing innovative content to as many Filipinos as possible, and in recent years, we have been engaging audiences more through a stronger digital presence and collaboration with various groups. Our partnership with PIE is a significant step in that direction and we’re looking forward to engaging with Kapamilyas in a whole new way,” said ABS-CBN’s Chief Operating Officer of Broadcast Cory Vidanes.

Test broadcast of PIE begins this month and will officially launch in May 2022. The channel will be available 21/7 through YouTube and will be accessible to 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces as well as to 85 Million digitally-connected Filipinos this May 2022. To find PIE, viewers may rescan their digiboxes.

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Nathaniel is a part-time contributor and writes for WalasTech in his free time from work. He is a tech-savvy person, a morning radio program listener, a podcast host and producer, as well as a heavy social media user.