XTREME Appliances strengthens its standing in the Philippine market with a 148% increase in 2021 sales. This was driven by the brand’s flagship products that include TVs, gas ranges, aircon, washing machines, and refrigerators.
Since Q1 2021, XTREME televisions especially its Android TVs saw a 52% growth compared to last year and is expected to continue until Q4 2021. Meanwhile, XTREME Cool products that include air conditioning units, refrigerators, and washing machines showed high demand with an average of 30% increase in sales. The brand also saw an increase in sales of kitchen appliances which was driven by Filipino households that have been investing in quality kitchen products.
XTREME Appliances Vice President for Marketing, Stephen Cheng shares “Some Filipinos are looking for ways to make their quarantine bearable and worthwhile. The surge in home improvements including appliances upgrade has been really impactful to the local appliance market, most especially to our brand. The fact of the matter is, these home projects and lifestyle upgrades cater to the lifestyle changes in this new normal world.”
In addition, the brand has also launched new products on its lineup: portable aircon, electric oven, large-capacity air fryer, twin tub washing machines, inverter double-door refrigerator, deep fryer, and a variety of gas stoves.
Moreover, it also continues to expand its reach through its 40 concept stores as of September 2021 with more expected to open by end of the year. The brand also has an active presence in online platforms such as Lazada and Shopee, Ayala Malls Zing, Linkshop, MetroMart, Nest Genie, and GLife on GCash. Earlier this year, they have also partnered with Abenson, Ansons, S&R, All Home, and Puregold.
Lastly, XTREME Appliances has also launched its newest endorser, actress and fashion icon Heart Evangelista-Escudero.