OPPO has announced 17-year-old Spanish footballer Lamine Yamal as its new global brand ambassador. Yamal will take part in OPPO’s “Make Your Moment” campaign, encouraging young people to pursue their passions and create their own stories.
Why it matters: Yamal’s partnership with OPPO highlights the brand’s focus on inspiring youth through sports and technology. His journey of dedication and resilience aligns with OPPO’s vision of empowering individuals to seize opportunities and stay focused on the present.
Since making his international debut in 2023, Yamal has gained global attention not only for his talent but also for his humility and focus. Despite the demands of professional football, he remains committed to his studies and personal growth. OPPO sees him as a role model who embodies the values of authenticity and perseverance.
As part of his ambassador role, Yamal will engage in football-related community initiatives under the “Make Your Moment” campaign. These efforts will focus on grassroots football, facility improvements, and supporting young players with innovative project ideas. His signature “304” hand gesture, a tribute to his hometown, will serve as inspiration for aspiring footballers.
Additionally, OPPO will feature Yamal’s images on its AI Studio platform, allowing fans to experience the excitement of playing alongside him.
OPPO has been involved in global sports partnerships since 2015, including its collaboration with the UEFA Champions League. The company aims to connect with younger audiences by combining advanced technology with the excitement of sports.
With operations in over 70 countries and more than 300,000 retail locations, OPPO continues to expand its global footprint. The brand’s focus on imaging technology, gaming performance, and battery efficiency has contributed to the success of products like the Find X8 series.
What do you think of OPPO’s approach to connecting technology with sports?
