Shopee records six-time uplift in visits and more during the 12.12 Big Christmas Sale

With 9 in 10 shoppers buying from a local seller

Shopee records six times more visits during the 12.12 Big Christmas Sale compared to an average day, with users enjoying big deals and rewards with over 850 million vouchers claimed during the sale.

Martin Yu, Director at Shopee Philippines, said, “We are happy to have closed the year on a positive note with a successful 12.12 Big Christmas Sale, the finale of Shopee’s year-end shopping festivals. At this year’s 12.12 celebrations, we were glad to have spread joy to all our users by bringing shoppers the best deals and boosting the visibility of more businesses. 2021 has been a year of accelerated digitalization, and we are thankful for all the support from our users. As we move into 2022, we look forward to helping even more shoppers, businesses, and communities access the benefits of e-commerce.”

The most popular products in the sale were dresses, women’s footwear, and crop tops. An 11x uplift in the number of orders made via ShopeePay, compared to an average day was also recorded with over 1.5 million e-wallet top-ups.

Demographics-wise, South Luzon saw the biggest uplift in orders on December 12 this year. While the Visayas region has recorded over 100,000 searches for dresses alone. And in Mindanao, especially in Davao City, have spent a whopping PHP 100 million on the 12.12 sale. Moreover, sellers and shoppers based in rural areas also joined Shopee this year. With sellers in non-metro cities saw a 12-time increase in orders compared to an average day.

9 in 10 users also shopped from local Shopee sellers with popular ones such as ABUBOT PH, WILLET, and the top local seller Mi Global Zone. ph, with over PHP 21 million in sales on December 12 alone.

Meanwhile, Shopee Mall got 14 times a surge of orders compared to an average day, with 1 in 8 users as first-time Shopee Mall shoppers. Electronics brands such as Poco, realme, and Infinix were also the top Shopee Mall brands during the 12.12 sale. On the other hand, the Deals Near Me, Shopee’s location-based online-to-offline feature has also recorded over 2 million purchases with offline retailers enjoying a boost in sales.

Over 150 million views were also recorded on Shopee Live and over 300 million gameplay recorded on Shopee Prizes. At the 12.12 TV Show and on Shopee Live, users were gazed by upbeat performances from Tomorrow X Together, LO$ER=LO♡ER, Anti-Romantic, and CROWN. Up-and-coming local artist geiko also performed her latest single, “Oh no, I’m on Shopee again,” and shared the stage with Ben & Ben.

Shoppers can still enjoy more deals and discounts at the 12.12 Big Christmas Sale that will run until December 15, 2021: https://shopee.ph/m/christmas-sale.

Nathaniel Trillana
Nathaniel is a part-time contributor and writes for WalasTech in his free time from work. He is a tech-savvy person, a morning radio program listener, a podcast host and producer, as well as a heavy social media user.