LG Electronics partners with multi-platinum artist and tech entrepreneur will.i.am to launch a new line of audio products under the brand “xboom by will.i.am”, set to debut at CES 2025. This collaboration aims to redefine LG xboom’s identity with a fresh urban aesthetic and innovative audio experience.
In this partnership, will.i.am serves as LG xboom’s “Experiential Architect”, offering insights into product development and design. The 2025 “xboom by will.i.am” series, including Bluetooth speakers and wireless earbuds, features:
- Signature sound: Rich bass and balanced tones in two modes—dynamic bass for upbeat music and soothing harmonies for relaxation.
- Ergonomic design: Comfortable earbuds with ear tips and hooks for an optimal fit.
- Interactive features: Speakers with colorful lights synced to music and convenient carrying straps.
The first product in the lineup, the xboom Buds, will be available soon after the CES unveiling.
All products will integrate RAiDiO.FYI, will.i.am’s AI-powered interactive audio platform, which enables users to engage with topic-based stations for a personalized and immersive infotainment experience.
The LG and will.i.am collaboration will be showcased at CES 2025 from January 6–10, featuring product demonstrations and tech exhibits.
For more details, visit www.lg.com/global/xboom/xboombywilliam.
