Sony is bringing a limited-edition Hello Kitty collaboration to the Philippines, combining its flagship WH-1000XM6 wireless noise-canceling headphones with exclusive Hello Kitty merchandise.
The collaboration will be available exclusively through Sony Centres at SM Mall of Asia, SM Megamall, and Glorietta, with sales beginning October 16, 2026.
Why it matters: The collaboration gives Hello Kitty fans and Sony headphone buyers a limited-edition way to personalize the WH-1000XM6 experience, with exclusive accessories that are not part of the standard headphone package.
The details: Customers who purchase the Sony WH-1000XM6 at participating Sony Centres can add the exclusive Hello Kitty Collaboration Model Set for PHP 4,999.
The limited-edition set includes an original Hello Kitty pouch designed to carry the headphones and other personal items, along with a Hello Kitty tote bag for everyday use.
The collaboration merchandise combines Hello Kitty’s recognizable design with Sony’s more understated headphone styling. Rather than changing the headphones themselves, the collaboration focuses on accessories that users can carry and use alongside the WH-1000XM6.
The Sony WH-1000XM6 remains the same flagship wireless noise-canceling headphone, available in Black, Silver, Midnight Blue, Sand Pink, and Sandstone.
The collaboration will be available in limited quantities, making the additional Hello Kitty merchandise exclusive to customers who purchase the headphones through the participating Sony Centres.
The participating locations are Sony Centre SM Mall of Asia, Sony Centre SM Megamall, and Sony Centre Glorietta by Ayala Malls.
The WH-1000XM6 is Sony’s latest flagship model in its 1000X headphone series. It combines wireless audio with active noise cancellation and is designed for listening in environments where users want to reduce surrounding noise.
Sony describes the WH-1000XM6 as offering detailed sound reproduction alongside its noise-canceling system, while maintaining the series’ focus on a simple and premium design.
The bigger picture: The collaboration comes as brands continue to use character partnerships to give established consumer electronics products a different identity and appeal to collectors and fans.
For Sony, the Hello Kitty collection adds a lifestyle element to one of its flagship audio products without changing the core headphone hardware. The pouch and tote also give the collaboration a practical component beyond simply adding character branding.
For Hello Kitty fans, meanwhile, the limited availability and exclusive accessories could make the package more appealing than buying the headphones separately.
Between the lines: The collaboration merchandise is an add-on rather than a separate version of the WH-1000XM6 itself. Customers first need to purchase the WH-1000XM6 at one of the participating Sony Centres to become eligible to add the Hello Kitty set for PHP 4,999.
The headphones themselves can be selected in five colors, giving buyers some flexibility in choosing the base product before adding the collaboration merchandise.
Since the collaboration package is available only in limited quantities, availability may vary between the three Sony Centre locations once sales begin.
For Filipinos: Hello Kitty fans looking for Sony’s flagship noise-canceling headphones can get the collaboration package starting October 16 at the selected Sony Centres.
The PHP 4,999 collaboration add-on includes the Hello Kitty pouch and tote bag, while the WH-1000XM6 is purchased separately.
This makes the offer particularly relevant for buyers who are already considering the WH-1000XM6 and want additional Hello Kitty-themed accessories for everyday use.
What’s next: Sales of the Sony WH-1000XM6 x Hello Kitty collaboration begin on October 16, 2026, at Sony Centres in SM Mall of Asia, SM Megamall, and Glorietta.
The collaboration set will be available while supplies last.
The Bottom Line: Sony’s limited-edition WH-1000XM6 x Hello Kitty collaboration brings exclusive character-themed accessories to the Philippines. Buyers of the WH-1000XM6 at participating Sony Centres can add the limited-edition set for PHP 4,999, which includes a Hello Kitty pouch and tote bag.
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